5 Cost-Cutting Measures on Printing
Why would you go for expensive print jobs when you can get the same quality of printing at an affordable rate? With the tough competition and the rising cost of marketing these days, it’s only fitting that you look for cost-effective ways to get your marketing materials printed. Thanks to the discounts and promos provided by print shops, you can not get great savings from your materials. This doesn’t mean though that the quality of your materials will be sacrificed. You’ll still get the same quality only at a reduced rate. Now, wouldn’t that be great for your business?
There are actually different cost-cutting measures you can take advantage of today to save on printing your marketing materials. Some of them are the following:
1 – Take advantage of discount coupons and special promos. Printing companies today constantly offer coupons which you can use to save on printing. Online printing companies in particular send out several coupons each month for their customers to use. Some of these can be found on their website. One good online printing company you can consider is Print Place. Printplace coupons are found not only on their site but on top coupons site and social networking sites as well. These coupons are valid for certain period, so you might want to take advantage of them today.
Bulk printing is also a common offering. A lot of print shops offer discounts when printing in large quantities. If you have a lot of business cards or postcards to print, you might want to ask your printer if they offer such discount.
Special promos are also common in print shops. For instance, anniversary sales or holiday promos are great ways to save on printing. You can consider printing during these times so you are sure to get your materials printed at a discount. If you want to take advantage of other discounts, you can always ask your trusted printer. You can also check out Print Place for the other printplace discounts they provide.
2 – Use four-color printing. Although full color printing is exceptionally affordable these days, it can still be expensive to small businesses. If you want to print your materials in color but doesn’t have enough budget, four-color printing is always an affordable option. Ask your printer for their color printing rate so you can effectively set your budget.
3 – Use recycled paper. Want to save on paper cost and save the environment? Why don’t you try using recycled paper? It is more affordable than regular paper. Just be sure to use durable recycled paper so you can still maintain the quality of your materials.
4- Use on both sides. If, for instance, you are printing business cards or postcards, be sure to print on both sides. Every space on your material counts so you have to make the most of them. But make sure that you don’t overcrowd your design in such a way that your message is confusing and difficult to read.
5 – Plan ahead. Good lead time will give you enough time to prepare your materials. You can review them effectively and make the necessary changes as needed. This will considerably reduce your printing cost as you don’t waste money on reprints, which is common in rush projects. A good plan will go a long way, especially when it comes to your marketing dollars, so be sure to have a good plan.
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