How To Improve Your Bounce Rate For Search Engines
On the internet you will find many articles learn that a high bounce rate is bad. People come to your site and immediately off again. At least that is how most people view the bounce rate.
But that is false! A high bounce rate may even be a good sign. In this article I will explain what I mean by comprehensive. And of course you have the necessary tips!
Bounce Rate in brief
The bounce rate is the percentage of visitors that come to your site (from any traffic source) and only one page, so click away and then.
A bounce rate is thus only visits in which only one page is viewed.
(Ie Are viewed more pages and then you leave the site via a page we call abandonment rate or exit rate. It should not be confused with the bounce rate.)
Time on the page
The “problem” is that you do not know how long they stay on that page and if they do read him at all. And so we have that is the main “problem” of most web analytics software.
How time on page and site calculated?
To understand why, for example Google Analytics can not measure how long someone a “bounce page” staying below a simple idea:
Google analytics, and many other packages, use the “timestamps”. Whenever you are on a page is there a fixed time. In the calculation above we see:
1. A visitor lands on page 1 at 21.00 hours ;
2. He visits a second page, and the time is 21.04 hours ;
3. Finally, he visits a third page, at 21.06 hours ;
4. The visitor leaves the site.
The calculation
It is now easy to compute time per page to go through the different timestamps of subtracting:
* Time on Page 1 : 21.04 (page 2) – 21.00 (Page 1) = 4 minutes
* Time on Page 2 : 21.06 (page 3) – 4.21 (page 2) = 2 minutes
* Time on Page 3: DO NOT MEASURABLE!
It is not possible to measure time on page 3 , because there is no timestamp is measured on page 4. For page 4 does not exist, because the visitor leaves our website!
Last page is not measured in time
In most web analytics software is the last page is not included in the computation time. Not even Google Analytics.
A page with a bounce rate means just one page, which by definition includes the latest!
And now we come straight to the point of this article. Because we had learned that a bounce rate applies only when visiting with only 1 page. And we get the following “calculation”:
Since we only have a timestamp, it is not possible to calculate time on this page.
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