Nike – The Key To Success
In an image representative of all the world, Nike is the world most people recognize one of the signs. Nike’s success and to understand the corporate culture, for its logo is essential to understand, because it is so ubiquitous Nike brand has become a business logo.
As is too well known, that I saw in the Nike ads to the Nike logo, but did not see the company’s name, because they have a full grasp of the people that see this know that this is the Nike symbol, there is no need word from. It became a cultural icon, a Nike used to increase brand value, reputation, and status icons.(Cheap Nike Air Max 90)
Not a sporting goods company’s brand as it is less known. To prove this point, Just ask anyone what the Reebok logo. They may mind blank. In fact, the Reebok logo with a “vector” means, it just was not ready, so that consumers know or want to see it. Nike with advertisers after wicden Kemledy into cooperation, it is hoped that Gogo can all advertising signs are clearly seen. The company’s advertising and marketing budget, estimated annual income of up to 10%, just to be its symbol seared engraved in the minds of consumers.
Why is this logo for Nike’s corporate culture so important? Reason is that it’s ancient wisdom with the United States, “just do it” are inseparable.
Nike does not sell shoes, it sold a way of life, which is key to its success. This flag is the incentive for the people, and the philosophy behind the energy and determination, with everyone concerned, whether you are not athletes. Nike uses a type of inspirational language to motivate consumers.
No matter who you are, your hair or skin color is what you suffered physical or social life, what limitations, Nike convince consumers that you can do. It tells people to pull ourselves together, grasp the steering wheel of life and action. In the “just do it” behind the ad is a very American-style ideology; However, with the progress of globalization, the original ideology of what the United States, become a common desire around the world, eager to There is a level playing field, allowing people not only in sports but in life, all levels of the short length of a fight. This can be traced back to early American pioneer spirit, and their desire for success. (Nike Skateboard Shoes)
Nike is undoubtedly the great American dream of global marketing and promoting their work ethic; Nike tells its customers, if you are determined to fight for, you will surpass others, to conquer all. Borrow from this approach, namely the use of people’s fervent desire for success, Nike has created its own kind of personality and attitude. Through clever use of a very simple ad punch line, it succeeded in an attitude toward life into commodities they sold.
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