Beijing Railway Station In Guangdong Furniture Cultural Festival Starts Guangdon
It is reported by the Guangdong Furniture Association, the Beijing Market Association Organisation for home, actually home, Jimei home, Dragon House Co’s “Beijing Cultural Festival First Guangdong Furniture” will be in April 2010 the month is held -5.
The event will be “Guangdong Furniture” overall regional brand, enhance Guangdong furniture market in Beijing’s influence and reputation, so that more consumers a better understanding of Guangdong, Guangdong furniture culture and history, so as to enhance furniture in Beijing, Guangdong store brand store sales and end-competitive.
Executive chairman of Guangdong Furniture Association, Guangdong Furniture Brands Chairman of the Alliance, Guangzhou Konzen Group President Mr. Liu Yongkang said in an interview, Guangdong Furniture Association as a leader in the furniture industry, to establish the Guangdong furniture brand alliance, have sought to establish Chamber of Commerce and furniture stores nationwide strategic advantages of co-operation with Guangdong Furniture “brand alliance” to establish a “strategic alliance companies.” Guangdong furniture by creating “brand education chain”, the joint entrepreneurs, industry experts, end-excellent manager, and member companies, distributors, end-Shopping guide system for actual education.
Furniture Chamber of Commerce in Guangdong Province, Island Co., Ltd., Shenzhen Fu Ho Evidence has pointed out that the last ten years, China has 300 million people become rich, increased purchasing power of many; the survey also shows a trend: there is more Chinese enterprises have been turning their attention back to domestic markets, resulting in a number of influential brands, such as Lenovo, Gree, Chery and so on. Mr Ho says, the domestic and export healthy development of the enterprises of the two paths can be neglected; the future of the Chinese economy to expand if more attention to the domestic market, the Chinese and the Chinese furniture industry will survive better and develop better.
With the industry pointed out that, as common resources or wealth, “Guangdong furniture” need to be specific to a single regional brand continuously improve and enrich the brand. Most of the time when the geographical spread of the brand more than a single brand, more familiar, more influential.
“This reinforces the point that the brand image of conservation of large furniture companies more responsible participation”, the Guangdong Furniture Association Executive Director and Secretary General Jiang Dehui insightful pointed out that “for furniture enterprises in Guangdong to jointly safeguard our shared ‘ Guangdong Furniture ‘regional brand, enhance its influence and reputation is of great significance, and efforts to fight the international furniture market caused by strong regional brands, catch up with Italian furniture, Scandinavian furniture, and other powerful local furniture brand, is dominant in the new period furniture company in Guangdong someone else’s responsibility and mission.
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