Issues on Business Intelligence in Telecoms
Forced to the competitiveness and flexibility in a very dynamic and competitive telecommunications market, will issue a very important business intelligence. Market, the complexity of modern times, a provider of telecommunications is very complex (regulated, internationally linked), in a rapidly changing and highly competitive environment where new products and services competitive on the market almost on a weekly basis. Market factors often change many (competitors, new entrants, mergers and acquisitions, economic conditions, competitive product positioning, technical factors, with new products or value-added services, regulatory decisions), which affects the balance of the market and strategic positioning compared to competitors, providing opportunities. Built on the complexity of the complexity of telecommunications cables is very high, because the activity (focusing on some of the most critical process areas) as:
* Resource Management Telecoms Telecommunications: Telecoms is to manage resources effectively complex telecommunications network in order to optimize the telecommunications service: to improve the quality of service, reducing the time of orders, reducing the infeasibilities network.
* Customer relationship management and complex range of products offered at the complex customer segments (residential and business) through a complex organizational customer touch points (CTP)
* Management partnerships: an operator for the exchange of information relating to the use of the network (CDR), with other actors to resell products from other suppliers of Telco. Order and billing systems of both sides are synchronized.
Modern telecoms telecommunications business intelligence is involved in many different areas:
* Customer Intelligence
* Intelligence Operations
* Profitability and cost structure of intelligence
* The performance of the intelligence product
* Price information
* Competitive Intelligence
* The demand for network resources, the availability and use of information.
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