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In recent years, China projector market with high growth momentum steadily forward, even if the performance in the global IT market downturn, booming sound projector market pace for the whole IT industry has injected vigor and vitality.
Sales growth, new brand mushroom
China’s projector market is booming. According to related statistics, in 2004, our projectors are only 26 million units sold around the projector 2007 sales have exceeded 500,000 units, can be seen from these figures, the projector to enter the Chinese market, sales increased every year, average annual growth rate has been higher than 50%. Some organizations predict the total sales in 2008 will be around 64 million units. The market booming, attracting many companies to come Sisha projector. According to relevant statistics, the projector currently on the market reached more than 60 large and small, brand, product type is as high as 500. In 2007, the projector has added more than the market force?? Samsung, Pindar, Canon, Acer, TAXAN, Haier, Changhong and other companies to join a number of strengths, despite the emergence of these new forces to the projector manufacturers bring to market a new lease of life but also to the already highly competitive projector market is even more belligerent.
Following us and together we comb the market several new projection projector brand in the 2007 projection market storms mileage.
Samsung to home projector for the much-anticipated breakthrough
In many new army, no doubt from South Korea’s Samsung is the biggest bright spot, late last year, Samsung in Beijing, Shanghai and Guangzhou held a lecture entitled “Innovation height, see the future” high-definition home theater conference projector, two high-profile launch of the domestic market, high-definition console SP-A400B and SP-A800B (both of which use DLP technology), the eyes of the whole in December, attracted him lead the Samsung as a brand has just entered the domestic to set off such a big wave, or benefit from the Samsung brand in the consumer electronics field influence, now Samsung is the world’s largest flat-panel televisions and monitors suppliers. Samsung 2 continues the Samsung projector has a reputation for outstanding design. In particular, SP-A800B Godfather JoeKane by the United States to carry out quality AV identification and color adjustment, after adjustment by the master projector appears in very precise color performance.
Addition to the end of the big waves, in fact, Samsung has already launched in the beginning of a wave projection of small waves, held at the beginning of the ISCChina, Samsung projector to display a very distinctive pocket projector?? LED mini-projector P310ME, has a 127.2 × 94.5 × 50.8mm the proud figure, it is just a palm-size, you can easily put into briefcase, weight only 700g. Why
The Samsung high-profile official in 2007 to enter the domestic projector market? Samsung China Investment Co., LI Lian-sheng, director of display marketing, marketing, said in an interview, in addition to Samsung’s own technical reserves, the most important thing is now on the market the demand for this product has reached a certain stage. Both flat-panel TV or monitor, display equipment needs now have entered a “big size” of the era, and Samsung high-definition home theater projector is what caters to this trend.
Samsung projector technology distributor 31 Vice President Shi Tao also said that when the annual growth rate of the projector market, and even home appliances in the IT industry, the highest for both, and this growth has continued for 3 to 5 years. Also in 2008 Beijing Olympic Games, including the next Asian Games and 2010 Shanghai World Expo and other events in China will accelerate China’s high-definition video transmission and the whole show. Therefore, the Samsung projector choice in 2007 is a good time to enter.
“Home projector products, the official release, can be seen as Samsung to enter the Chinese projector market signal.” Samsung’s China Investment Co., Ltd. Li Gang, director of display product marketing, said, “Samsung will start to start home projector market , for a home projector market leader brands.
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