Benq Projector Is Crowned With Success In Emerging Markets
BenQ Projector Recently, another transfer Sell Good news. According to an independent body FuturesourceConsulting the first quarter of this year’s report, BenQ projector once again emerges champion Central and Eastern European market, and to retaining its position as market share of 15.9% Latin America, the top three brand in China. This is the BenQ projector market in the first quarter, sales in China crowned champion, continued to be success in emerging markets, demonstrate brand strength. ( Click into the projector Column)
2009 first quarter, BenQ projector for the first time in China, beating strong opponents to 14.9% market share grabbed championship, the annual growth rate of 60% breakthrough. Similarly, BenQ projector performance in other emerging markets, the same rosy. In Latin America, the projector while the overall market sales down 15% from a year earlier, but the BenQ projector but levels well above the market rate of 22% annual growth, reaching 15.9% market share, retaining its position as the top three markets.
BenQ projector’s outstanding performance in Latin America, mainly due to push the company in 2008 with the main models and SOHO models. This year, sales momentum continued to lift, plus Education Models and government tenders, the two main products of the play, laying the competitive advantage of BenQ projectors. Looking in the second quarter, BenQ will further strengthen the cooperation with channel partners, hoping to push its market share rose to 20%, take 3 hope 2.
The same time, BenQ projector’s performance in Central and Eastern Europe are no less, nearly 20% market share continued reelection regional sales champion, maintained since 2005, the undefeated record. According to a report FuturesourceConsulting, BenQ projector sales in many countries, a record number of new high: in Russia, while the overall market sales decline 4 percent, BenQ is still thriving, thriving as much as up to four percent; in Poland, the Czech Republic and Croatia, average of four projectors, there is a BenQ brand; in Romania and other countries, BenQ projector market share account for one-fifth can not be ignored.
In addition to commercial aircraft continued to multiply outside the gap ahead of rivals, BenQ in the first quarter of outstanding performance in Central and Eastern Europe, short focal series contributed to the sales success. BenQ last year to lay a lot of country’s short-focus series, in the first quarter of 2009 continued to skyrocket, grabbed a short focal markets in the region’s market share up to Qi Cheng.
BenQ projector for the first quarter’s performance, Mark Lee, general manager of BenQ, said, affected by the global economic downturn, the projector market, nearly 13% contraction in developed countries affect the particular play. BenQ from 2008 onwards, in addition to the existing market, to open up new markets, not only the BenQ brand to help reduce the impact of the economic downturn, more successful expansion of the brand territory. The future, BenQ will continue to expand the existing leadership strengths, and market demand for more innovative products, continued growth of this wave, will share to a new high.
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