FW Real Estate Classic Template Released
In our previous article Monetising Joomla! we’ve discussed the ways that you need to try if you are going to make money with Joomla! CMS. Our today’s review will highlight top tools that you must remember if you are willing to achieve really great results! Best Joomla Extensions.
1. Quality.
Is your product of high quality?
It’s not enough to develop a component and publish it on JED. You need to test it thoroughly, check its usability, make it available in the most popular foreign languages. Only after that you can be sure that your customers will be satisfied with your product and will recommend it to others. Just ask your loyal customers to spend some time and test the product. The feedback you will get is the most valuable and helpful thing for the future development and promotion of your Joomla software.
2. Honesty.
Are you honest with your customers?
This sounds like a simple human feature but you must have it if you want to run a successful Joomla! business. Honesty plays a crucial role in your business success! Tell only the truth about your product! It is so tempting to make a description of your product brighter, fuller and more attractive to your site visitors. But remember such a simple thing: telling unreal things you won’t get positive feedbacks, high ratings and increase of your sales. You will get a converse effect: negative feedbacks, low ratings and no sales in future.
Also, do not promise anything if you are not 100% sure that you will be able to do the job in the promised time. Say that the update will be released in a week but release it in two days. It will have a great positive impact on your customers!
3. Support.
Are your customers satisfied with your support service?
How do you think what people appreciate most of all? It is attitude! How much will the bad attitude cost you?
Let’s assume that your loyal customer is paying his annual support subscription around $100 plus he tries your new products that you release and let’s take an average price – $50. Let’s imagine that you/your company develops at least 5 components per year. So fully satisfied customer invests about $350 per year. Beside this he recommends your company as a good one to his friends/colleagues and can write about you on some forums or in his blog if he is really satisfied with your products and support. So I’m sure he will bring you at least one more customer who would also like to try your products! It means that instead of $350 you make already $700! The same can be said about any other customer who will be satisfied with your service! You can earn extra $ 700 and even more or nothing if your first customer will prefer your competitor to you and cancel his subscription on your web site. So every time you write a reply or answer by phone keep in mind that you are addressing not to the only person but to the unlimited number of new potential customers.
Just think it over and remember some weak points in your support service that should be improved.
4. Price.
Is your product price too low or too high?
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Have you ever noticed that doing shopping you usually choose the products that are more expensive even if you haven’t tried them before? Food, clothes, anything else.. Why? You think that they are of higher quality! The same is with Joomla! software and services. People think: the higher the price of a product, the better the quality is!
So if your products are of high quality, do not underestimate them! Your customer will never tell you that the price is low but he will always complain if the price is too high. You will be always able to offer some sales or discounts if you find it out that the price was offered really too high. But choosing damping method you will loose your money and will get the reputation of a cheap or second-rate company.
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Here is a very exemplary story that I’ve read in one great book devoted to Marketing (“Selling the invisible” by Harry Beckwith). The title of this chapter is “A lesson from Picasso”. Let me retell it to you.
One woman was walking along Paris street and saw Picasso making some sketches. She asked him to draw her a portrait. Picasso agreed and just in a few minutes the portrait was ready. “How much do I owe you,” she asked. “5 thousands francs,” he replied. The woman was surprised by such a high price and she asked “Why? You spent just three minutes for doing this”. Picasso replied “No, I spent all my life for it.” - When you decide what price your product should have, remember a lesson from Picasso: “Don’t charge by the hour; charge by the years.”
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