Oaks: The Combination Of Linkage To The Development Of The Traditional Networks
11 22, Gome in Beijing, the country and the United States, the smooth merger of Paradise held a grand celebration ceremony, from the leadership of the Chinese Ministry of Information Industry, the Association of experts, industry observers, investors, representatives from the best appliance business Beijing, Nanjing, Shanghai, Guangzhou, Henan, more than 300 media editor, deputy editor and journalists to participate in this event.
Theme of the ceremony was named “Harmony? Mission,” the country after the United States and Yongle number reached more than 900 stores, a Chinese home appliance chain worthy of the king, and from the theme of the event can be seen more and more growth and maturity GOME up for the whole home appliance industry in China made far-reaching considerations.
This event for all concerned States to the United States and China, it opened a new country home appliances and a range of Chinese home appliance US framework for relations between zero new direction mysteries.
HC home network in the country during the U.S. broadcast executives and experts, corporate representatives of the interview, the following is the general sales manager Zheng Hongwei Oaks interview.
HC Network: how to sell this kind of air conditioning?
Zheng Hongwei: You can also. Air from August 1 the beginning of new growth. Is ideal.
HC Network: Oaks are starting to turn away high-end yet?
Zheng Hongwei: Oaks in the competitive entry down. Consumers in terms of levels of consumption we are more concerned about consumers. In recent years the continuous development of our business, including product development, new technology, product lines continue to pull for the consumer groups, consumer groups for some development. Consumer groups from the current situation is more extensive, more identification of the Ox brand’s competitiveness.
HC Network: Oaks original U.S. cooperation with the country how?
Zheng Hongwei: Oaks and many years of cooperation with countries the U.S. has become a very close state. In recent years the development of cooperating countries, the United States, including the development of enterprises is basically synchronized and coordinated development. This is the process of cooperation shown by both sides, most performance is the performance, sales performance scale, and the mutual co-operation ideas. We would not say the development of dislocation formation, the conflict between each other. That which is inseparable from a long and effective communication. Coupled with cooperation from the position we have established cooperation between the strategic objectives, while enterprises of both sides to focus on improving the competitiveness of enterprises, the competitiveness of products. If you look at too much, we both have a win-win business to consumer characteristics. Is responsible for consumers and consumer interests of our starting point. So this is all the more expression of our two very understanding, we do not have too many internal contradictions arise between the waste of resources. Also reached the Oaks acceptance among consumers. Now reflects the most obvious.
HC Network: now air-conditioned Oaks special lower profits. Air conditioning manufacturers and national chains such negotiations when the United States is pressing for more models, rebate and other conflicts. Oaks side of the situation?
Oaks Sales Manager Zheng Hongwei
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Zheng Hongwei: air conditioning materials in recent years as prices and trade development needs of the industry is indeed on the appliance, from the marginal profit is not higher than this phenomenon. This integration process is the first enterprise, a business profit era for the industry is also an attitude. The second is your way, your way, your means. Era of shrinking profits there may be developmental. This is to raise the core competitiveness of your products to meet consumer high added value. In the design process of high value-added further strengthen cooperation between us. That is to state the U.S. Yehao with consumers might, to enjoy together, providing high value-added products. Does not mean that all the proceeds to share. As a follow-up necessary reserves for the factory a lot of energy. I have the next round of re-development, and always maintain a competitive standing in front of the situation. Because a brand can not do anything to change the status quo, for example, are from low-profit Gregory, it will jump out of the industry. We only have a number of ways, the first enterprise management from lower operating costs. The second you said, from the core competitiveness of products to increase its added value. Third we have more of its own new ideas to reduce the number of marketing, that is after some of the issues. For example, the possibility of cooperation is not smooth also led to a number of parties running. So we have done in the prevention of these being, in advance of these predictable problems may occur well in advance the full communication. A lot of effort to avoid idle. So we put the cost, management costs, production costs, and grades improved throughout the entire product, and the quality, value and achieve the improvement of several systemic. So may each link may not be a big return, but the water dripping into a river, only you put the system to do all the problems facing position when the company’s ability to survive in marginal profit can be enhanced. As the Oaks, the only guarantee in the industry’s competitive advantage we have more than others. Meager profit in the same time we can control the best. We do not lose this ability to compete in this industry. Oaks also to further development of the guarantee.
Zheng Hongwei: we are facing in recent years the development of appraisal and analysis, first of all we, as the brand, all are built around a theme, that is, consumers in the purchase or consumption of the entire air-conditioning, the industry changes its course. Some subtle changes it, some big changes in the node. In terms of air-conditioning industry is now entering a very critical time, the needs of consumers, the first performance of a secondary market to buy the second expansion of mature consumers. These consumers are the second purchase, repeat purchase effects are concerned, its brand is more on brand reputation, product quality and safeguard the core. This one is buying their original purpose. Oaks to meet the needs of these consumers. And we were good in the CCTV tender, the successful completion of a brand, in this regard, further spread, and increase reputation. The second of three, four vertical market development, consumer groups opened. These two changes in fact completed a mature air to enter from the growth stage. Who can put consumers at this time the analysis is more transparent, more such initiatives to meet consumers and to meet the development needs of these consumers, a firm grasp, the formation of a new piece to the company an opportunity to point. So you just said the whole industry’s meager profit to you when opportunities arise. If companies to prepare more fully, we will http://img.hc360.com/home-a/info/images/200611/aokesi4501.jpg 26455.jpg : / / Img.hc360.com/home-a/info/images/200706/20080618D06.jpg 88900.jpg http://img.hc360.com/infoeap/201003/05/15/1267774201236576925288944.jpg img.hc360.com/home-a/info/images/201002/201002061609403416.jpg http://img.hc360.com/home-a/info/images/201002/201002061609502933.jpg 1.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg
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