Why can Amazon Kindle Fire surpass Apple iPad
Beijing time on November14 message, according to foreign media reports, according to a survey report recently released by Canada Royal Bank capital markets (RBC Capital Market) showed that Amazon Kindle Fire is likely to become the first serious rival to Apple iPad Tablet computer. The report said that the current pre-sale demand of Amazon Kindle Fire has exceeded the demand for Apple iPad before the sale in February 2010. This means that if Kindle Fire that continues to get user’s high praise and a positive response, it is likely to become a heavyweight player in the Tablet market.
Amazon Kindle Fire will officially go on sale on November 15. Canada Royal Bank capital markets visited 2,600 respondents in survey activities, discovered that 5% per cent of respondents said they either subscribed the new Kindle Fire or “could” buy tablet computer; 12% of respondents said they were “likely” to buy it. Last year, before the Apple iPad was about to launch, only 4% per cent of respondents said they are likely to buy it, 9% of the respondents said they were likely to buy. This showed that pre-sale demand of Amazon Kindle Fire has exceeded Apple’s first generation iPad.
There is also a signal that Apple upset is that among those who are likely to buy Kindle Fire respondents, about 26% said they were ready to postpone buying iPad. “Amazon launches the Kindle Fire tablet with strong demand for pre-sale, this may be the number one threat to Apple recently.” Canada Royal Bank capital markets analysts said.
Until now, Apple has also been dominating the Tablet market, occupied a 67% market share. Xoom and Motorola, Samsung Galaxy, RIM PlayBook and numerous other tablet computers have let consumers and critics disappointed. Amazon’s Kindle Fire has one great advantage: the price. It costs just $ 199, while the price of Apple iPad is up to US $ 499.
In any case, in the Tablet market, Apple and Amazon, as well as other competitors have a lot of room to grow. Analysts now expected that in 2014 the tablet will be the average annual growth in sales of 83% and increase to 185 million units. Canada Royal Bank capital markets predicted that Apple will sell 50 million units in 2012 fiscal year iPad and sell 65 million units in 2013 fiscal year.
Amazon Tablet PC’s screen size is half of the iPad, it has no microphone and no camera, the memory capacity is very low. At the same time, it connects with Whispernet network and provides more than 1 million e-books for users to download, what is more, it is carrying with Google’s Android operating system. Although Apple iPad appears to be a superior product, but Amazon’s Kindle Fire also offers a range of impressive features. Such as, Kindle Fire can support many common video formats and does not need a dvd to ipad converter, what is more, you can convert tv shows to 3d by using a 3d video converter.
Analysts is still optimistic about Analysts, the rate of the Apple stock is still “outperform”, the target price is still $ 500. The shares of Apple fell 2.7%, or roughly $ 10.94 decreased to $ 395.29 in2:30 on yesterday’s New York stock market, Shares of Amazon fell 2.8%, or roughly $ 6.2, fell to $ 211.79.
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