Chiropractic Website Marketing and SEO
There are certain elements that are essential in a good website design that will serve as a solid foundation for the marketing of your chiropractic practice and will get you high ranking in search engines. These include elements that are on your site and other sites that are linked to you site.
SEO Content
For many chiropractors, search engine optimized (SEO) content comes down to using keywords properly so as to attract hits from Google and other search engines. This is only partly true. It’s true in that your content must be properly optimized to maximize your online marketing / reach efforts. But there’s much more to it than that.
There are various SEO aspects that must always be attended to in order to ensure that you have the best chance of being found in a search. These include:
1. An attractive, interesting but short title2. Proper writing of headline and sub-headers3. Proper use of HTML in headers and sub-headers4. SEO page title5. SEO meta description6. Proper meta tags7. Keywords listed in search engine parameters8. Alt description with keywords for photo or video9. Proper use of tags for photo or video10. Proper use of local geographic tags and keywords
Of the 10 items listed, only two, the first two, will be seen by anyone visiting your site. The rest are part of the “design” of the page that very few people ever see.
Blog
The utilization of an SEO blog that contains information that visitors can use is important. Blogs that offer helpful and/or interesting information will keep people coming back. You want people to see you as a resource, to visit your blog numerous times a week and to tell others about your site. An excellent blog that is utilized by you as much as possible will do this. Visuals Strong pictures and/or videos are extremely useful on your pages. This includes your homepage and any others, including your blog. The Internet is first a visual medium. Use pictures to capture people’s attention and to make a positive statement about your practice.
Social Media
Utilize various social media sites, including Facebook, Twitter and YouTube. Connect them to your site and make sure that they are active. Once again, you want to be able to offer insights, educational articles and useful information via these sites. By the way, always create a positive image. Social media sites are a major way in which people will get to know you. So be sure to tastefully share a little bit of the human you with them.
Links and Back-links
Via your blog be sure to link to outside sources of information such as government or educational sites, newspaper articles, Wikipedia, etc. Google and other search engines love these links. But make sure they are quality links that are related to your content and that people will find useful.
Also, take some time to back-link to your main site through articles you’ve posted on other sites on the web, your YouTube channel or Facebook. Getting people to go to your site via various links will help drive up you search engine rankings.
Utilizing and Coordinating All
These are some of the basics that are useful in marketing your website and garnering good search engine rankings. The higher the better when it comes to Google and other such sites. Even on a basic level, marketing your chiropractic website involves the coordination of various elements.
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