Guidline For Birthday Email Marketing Campaign
Nowadays, email marketing is popular with most of business manager, it is a pioneer internet marketing technique. Which is still relevant and used by hundreds and thousands of companies all over the world. Its history dated back to the origin of Internet as a commercial technology. With advanced email marketing platforms, restaurants that have their customers’ birthday are able to automatically send a promotional gift to customers a week or so before birthday arrives. This can be a powerful way to keep in constant contact with their customers. Since a birthday email promotion is probably the most effective single email you may send a customer in a year. Even if they don’t come exactly on their birthday.
They will likely redeem it. In short, you provide obvious value to a customer that they will appreciate. Research show that, the average of the original email campaign is 15 open rate, however, customers open the email birthday promotion about 35% of the time. Almost no customers who yet labeled the emails as spam. On a normal email campaign. We sometimes see somewhere around 0.1 % of customes label the email as the spam. Only 0.5 % actually unsubscribed. Well that make sense. People appreciate gifts.
Benefits of start birthday email marketing:
– Individualized attention, showing concern for a particular person(their birthday)
– Reward your most reliable customers.
– Possibility of visiting on birthday (usually means a bigger group and memorable experience)
– Likely that customer will help with word of mouth marketing.
This article will introduce how to start your birthday email marketing campaign.
Firstly, collect birthday with emails.
Add a subscribe form to your site front end. When customers subscribe to your email list, you should encourge them to enter their birthday. You may worry that they will not share their birthday. Normally, many customers will give it up and think twice. With an incentive(like a freebie), they will probably think it comes with cost of getting the freebie. Some may not however, so it’s up to the restaurant to make it required. If there isn’t an incentive to sign up for the email list, it is a good idea to give them the option or include text that hints at why you need it: “Let us know when your birthday so we know when to send a gift.” More often than not, they will be surprised when their day comes up. Nearly everyone will follow the rules.Or like any other email list, you will have to use your website and Facebook to collect them.
Secondly, Create Email Template and Set Up Automation
Create an advanced email platform to automate this process. The email template must be in HTML as images are very important. Meanwhile, the email platform use many different IPs. iKode newsletter server has these capabilities too although it may take you a couple rounds of tests to get it working right.
All of above, it’s time to get started to your birthday email campaign with professional email marketing software to keep in constant contact with your customers to brand your business.
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