Corporate Events with Personalised Wine on Offer – Marketing Magic at Work
A review of how some companies will not only put on a good spread when holding a business party, but also fine bottles of wine.
There could be a number of reasons why an SME or larger corporation will decide to hold a corporate party including entertainment for the guests and an impressive buffet or a la carte option. Companies that are trying to say thank you to important customers or top management staff by providing some of the best wines from the more popular wine producing regions, may have a marketing strategy in mind.
By looking online for companies selling a wide range of wine from France or Australia, it should not be an arduous task to discover some of the deals in large cases of wine that can be used for promotional purposes. Indeed, whether a firm about to hold a corporate event wishes to use these bottles at one of these parties, or they would like to send them out for Christmas, there are plenty of reds and whites to choose from online.
Although attendees of an end of year party put on by their company will appreciate fine wine if this drink happens to be their favourite tipple, there are lots of non-wine lovers that may be happy with personalised wine bottles on their table, especially marketing managers that thought of this idea. Choosing the right wine for such occasions may require some help from a wine connoisseur if the entertainment manager knows very little about wine.
One clever marketing ploy with regards to the holding of a party for customers or business partners may be to use this occasion to find out which wines are these people’s favourite. By making a note of the wine bottles being ordered at a corporate party with an extensive choice of this drink, companies may be able to send the same wine out as part of a complementary gift.
But just as it could be possible to impress the guests at a corporate event by having fantastic choices in wine and mouth watering selections of dishes on the menu, it may not be too difficult to upset some of the attendees with particular conditions with regards to the food they can eat.
Vegetarian clients that are sent a Christmas hamper containing a couple of bottles of expensive wine as well as a selection of foods containing meat are not going to be too happy to put it mildly. Making sure these customers get the cheese and wine option of hamper could be absolutely essential.
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