Five Newest Search Engine Optimization Trends
Are you building quality links, writing good content and promoting your business like crazy and still going nowhere? Well, it is because this mantra is not good enough anymore. With Google Panda, you can certainly bet that some of your seo strategies do not work anymore! This leaves you to stagnate and eat the dust of the online marketing race left by your competitors.
Now, to level up the playing field, here are the new seo trends you cannot afford to miss:
Google is Now Favoring High Quality Websites
Google is now putting more weight on the value you are delivering to your visitors. This is not just about your content anymore. Google considers your overall web presence in ranking your business. Yes, the new holy grails of search engine optimization are good branding, great web design and most importantly, unique, informative and relevant content.
Links are Not the Major Players Anymore
Do not take this in the wrong way. Links are still and will forever be the queen of seo, however, because of so many spam activities on the net, Google assigned less value to links. According to a very recent survey, way back in 2009, Google used links as a major factor in ranking a website, a whopping 65% but after Google Panda hits, it is now down to 40%.
Social Signals are Now Dominating the Online Marketing Field
How many people liked you in Facebook? How many visitors have commented on your blogs and how many people followed or twitted you on Twitter? These are the new indicators that your target market like what you are offering to them. Remember, Google rewards websites with content that their users like.
The Longer the Content The Better
Yes, you read it right. Google tends to rank websites better with longer content or websites that have more content on their web pages. However, this can be tricky too. Always put in mind that Google approves unique and great content only.
Natural Links are Getting More Important than Ever!
Get links from a variety of resources. It is better to have 10 quality links from different domains rather than having thousands of links all from one source. Also, include some no follow links in your link building activity. Almost all seo marketers agree that no follow links make your linking profile more natural to Google.
To know more about the latest seo innovations, discuss them with the professionals. Dial +63 88 856 2242 for the Philippines; +1 650 209 4767 for the United States and +61 2 927 38325 for Australia.
You can also visit http://www.syntacticsinc.com/content_section.php?/Search-Engine-Optimization
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