Solar Market In Rural Areas Urgently Need Attention To Three Non
February 4, 2010 appliances to the countryside successful product publicity, 168 solar water heater production enterprises, more than a thousand models short-listed solar water heater products, “solar energy to rural areas”, the major enterprises have won the bid gearing up in preparation for a new round of rural market Bosha . With the introduction of central government on the 1st file, “three rural” issue once again become the focus. Reflected in this year’s “solar energy to rural areas”, that is, therefore improving price ceiling policy guidelines to enhance product quality and service that truly do “to benefit the three rural issues.” Recently, Shandong Li Norit New Energy Co., Ltd. issued a “solar Relief Report”, the report relies on solar power Norit rescue center rescue the situation, summed up the entire solar energy to rural areas related to product quality and services related to circumstances, would be to upgrade quality and service once again the focus of the countryside by 2010, solar energy.
“Three no” urgent relief products
Although the “Solar countryside” so that solar energy industry in 2009 has been rapid development, but quite a mixed bag of the industry itself, the lack of supervision of markets in rural markets coupled with inadequate facilities and other reasons are still some “disorder, non-standard, non-technical content” The “three non-product” is full of rural markets. In the past year, frequent after-sales service, poor quality problems, and even there is no lack of them among the big brands. According to Li Norit “Solar Relief Report” shows: 70% of the solar water heater does not work well, there is obviously the quality of hidden dangers, coupled with the harsh conditions of use of solar water heaters the objective situation in the complex, a number of low-cost and risks of solar products into the rural market, not only did not facilitate the farmers are in urgent need to improve after-sales service contrary, affected the lives of the peasants, it also undermines the interests of the brand.
In view of this situation, many socially responsible businesses to develop a series of improving product quality and service measures. For example, early last year, Norit force in time for the country launched the 15000 solar energy crisis centers, there is no after-sales service for all providers of solar energy for maintenance repairs, that is, if in need of services users can not link to the existing business, you can go to the local Norit force of solar relief stations obtain support. This would allow many rural people to enjoy the intimate force Norit “Gold Service” at the same time also benefited.
“Solar Relief Center” was hailed
According to Li Norit relevant person in charge, these “solar Relief Center”, located mostly in towns and service network all users of solar water heaters for all open, regardless of the brand uniform implementation of standards of service specifications, the implementation of all-weather, all-round, full-time services, focusing on non-business rescue service solar energy products. At the same time, force Norit also launched nearly ten thousand vehicles service vehicle to help these service points to take up “service every village,” a heavy responsibility. According to “Solar Relief Report” shows that in 2009 solar power Norit Relief Center rescue “three non-product” 6000 Taiwan, 265 Taiwan aid to other brand-name products, for more than 5000 farmers solve the solar energy use and maintenance problems.
From the product to the countryside to the quality of the countryside and then to service rural areas, force Norit’s countryside initiatives has also been a double dealers and consumers praise. There dealer commented: “With ‘solar energy crisis centers’, we have a strong backing for the sale paved the after-sales guarantee, so that consumers buy our products.” Consumers are also reflective of “solar rescue center” so that they no longer worry about after-sale questions, “really very convenient.”
“Mishina” Building brand image
Norit force late last year, new conference, the power of Norit, general manager of Shin civilization that it is necessary to build national brand, we should highlight the connotation of the brand: quality, taste, good character. It is in such a “Mishina” spiritual guide, the power of Norit is always in use excellent product quality, cutting-edge fashion sense of taste with a socially responsible corporate practice conduct, and at home and abroad to establish a high-quality brand image.
After experiencing the solar energy to rural areas in 2009, after the industry consolidation in 2010, under the new policy for the entire industry to bring solar energy will be the new competition and challenges. Product quality is the life of a brand, high quality service is a means of maintenance and renewal of life, with the increase in consumer awareness, relying solely on the product performance is very difficult to impress consumers, and the only guarantee high quality service in order to promote the brand the location of the eyes of consumers has been increasing.
I am China Products writer, reports some information about spring forming machine , muffler pipe bender.
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