NJ Internet Marketing: Geo-Fencing
Companies are always looking for new ways to market their business. In the past couple of years new technologies like the Internet, have changed marketing as we know it. NJ Internet Marketing Companies such as Peerless Media Group, provide comprehensive marketing strategies for their clients to help increase their sales of products or services. Marketing products such as Search Engine Optimization (SEO), Personalize URL’s (Purls), Web Design, and Pay Per Click Management are commonly used by NJ Internet Marketing Agencies. The newest technology utilized by marketers is location-based marketing through mobile devices. What would happen if marketers had the power to make consumers aware of promotions in a given area? This is the beauty of the newest location-based marketing called Geo-Fence Marketing.
Location means everything when it comes to marketing. It allows marketers to customize their message based on the consumer trends in a given location. Geo-Fence marketing utilizes location and technology to combine for a great marketing product. It begins with ShopAlerts, which are promotional text messages created to alert customers when they are in a certain area. Virtual boundaries, called geo-fences, are set around a certain area. People entering this area are eligible to receive ShopAlerts through their Smartphone. For example, a local shoe store sets up a geo fence around a five-block area of their store. A person entering the radius receives a ShopAlert through the detection of a Smartphone’s Wi-Fi, email, or mobile signal. This ShopAlert may tell the customer that there is a sale of 30% off all kids sneakers. This is how geo-fencing is used as a marketing product.
Just like location is crucial in marketing, so is timing. Geo-Fence marketing, used as a marketing product, highly concentrates on timing. Specific seasons and holidays can be more beneficial times for businesses to use Geo-Fence Marketing. The holiday season is one time of the year where a lot of businesses use this marketing tactic. Black Friday is the day after Thanksgiving that is the official beginning of holiday shopping. In the eyes of NJ Internet Marketing, it can be seen as the biggest promotional day of the year. A lot of businesses are using Geo-Fencing as a marketing product on Black Friday to entice consumers to visit their store by sending these promotional texts. The combination of timing and location make Geo-Fence marketing a great marketing product.
Marketing is constantly evolving and changing based on new technologies. Recent advances of mobile phones have allowed GPS signals to be available on Smartphone’s. NJ Internet Marketing companies have teamed along with their clients to make Geo-Fence Marketing become a significant marketing product. Just like other marketing strategies, Geo-Fence Marketing is based on location and timing. How will advances in technology change marketing next? Only time will tell.
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