Advertising Over Internet Using Banners
Today there are great places to post your advertisements online rather than placing your Banner advertisement on your local Yellow pages, more and more people are going to online option as you get quick targeted coverage of your advertisement, there are several advertising techniques you can use to be visible online, like place a simple link text on popular site or use pay per click advertising option given by most of the search engines like Google, Yahoo and Bing, they accept both Text advertisement as well as Banner placement of different size and specifications even they accept flash animated Banner, there are several digital companies who can make flash banner maken for you at low price, one of the new feature is video advertisement , Pay per click advertising is expensive companies with deep advertisement budget should opt for.
There are less expensive option, I will talk about some of the option which you can use to explore.
First know your industry very well, which category you fall in were most of the visitors come from, for example if you are willing to promote Taxi service online, the best place to place your skyscraper Banner would be hotel sites or tourist guide sites, lot of people run blog and information sites which accept Banner advertisement, your banner will be highly visible to targeted audience which can be your potential customer when they visit your city, another major problem with Banner advertisement is you should keep it rotating often approx every week would give best result, your banner campaign should not become static.
While designing a banner you should know that it should attract the viewer, right amount of text and image has to be used to convey your message, using excessive image or text can damage your campaign, it is advisable that you hire a professional graphic agency who can design Banner for you or you need to have prior experience in making banners and using software like photo shop, Corel draw, these tools are very effective in making flash banners which has greater audience impact then a static banner, flash banners requires some knowledge of flash programming.
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