Hu Bao: Clothing Market Transformation Without Consensus
Baosteel of China Hu Clothing Association Market Expert Committee, Beijing Union Creative Management Consultants Limited, Chairman
Open bar language Started to engage in some retail and professional markets; some daring innovators??? Or professional market or shopping malls, are explored in full swing E-commerce Operations; some Clothing Brand began to own property, and set up their own large-scale flagship stores, a brand retailers; an Taobao Mall home to countless men and women staying at home and you can buy home any things you want … … can be said that the clothing Sell The market has never been so busy too, the pattern of apparel sales market has never been so diverse and is constantly changing.
From this issue, the newspaper will publish a continuous market in China Garment Association Expert Committee, Beijing Union Creative Management Consultants Ltd. Baosteel Chairman Hu views. He will model clothing sales and direction of market transformation exploration Electronic A profound impact on how business selling traditional clothing market, the future network products will show how the development of market trends point to explain ideas.
Chinese clothing market experienced 30 years of change and development, and gradually formed the clothing market with Chinese characteristics and means of survival inertia. As the traditional apparel market in the “cash, cash, on-site” means the transaction has been most of the market operators and businesses are recognized and accepted, therefore, a number of new business models also are hard to be accepted by the traditional apparel market.
In the clothing market in the field, there were two different “factions”: “Loyalists”??? Long as China is vast rural consumers, the wholesale apparel market and apparel market, “the Three” will continue to exist go on the Internet not only kinds of food, but also put no cattle and sheep, may be only bluffing furnishings e-commerce only; innovative school??? clothing is a thing of the wholesale market, especially e-commerce will gradually penetrate the network commodity markets area, brand, creativity, experience, Network Economy is speeding up the apparel market “to wholesale” pace. Two very different attitude towards the concept of the apparel market can only lead to instability and transition to find their value, naturally, very difficult to form a clothing market in transition “consensus.”
Wholesale apparel market with the weakness of the functions and the integration of multiple formats, to enter the apparel market is not “common sense” of the era. Single function is being Garment Market, “Wei Huo market” and “Outlet”, “theme market”, “Direct Big Shop” and replaced by the emergence of new clothing market make it difficult to distinguish who is simply Wholesale? Who is single in retail? The “short flow channel end” appear to be major stores Metersbonwe Direct new kind of apparel market, “brand apparel popular trend,” the form to Outlet into purchasing new clothing brand oriented, ” Trade Apparel Switch to domestic “trend to Wei Huo market rage,” the theme market purchase “of Baotuan to Wenzhou name purchase, begin to exert … … perhaps it is precisely the concept of wholesale and retail clothing cross and fuzzy, so that the transformation of China’s clothing market has more room for imagination. seen a real change in our ideas is not the market itself, but the business model of the implant.
“Monkeys continuous cries, boat is over 10 thousand hills.” In the past, clothing apparel market is only a platform for distribution and sales, but now it is gradually transformed into commercial real estate subsidiary and brand fashion industry; before the clothing market Most dealers are farmers, laid-off workers have turned into, and now has entered the “buyer”, “network operators” and “creative center” of the times. Usher in a new generation of clothing market Apparel Agents Business, while also undergoing its own transformation in full swing. The transformation of the new forms: First, new channels, Taobao Mall’s “online shopping platform”, where customers Eslite “brand channels” to gradually change the traditional wholesale channels. Second, the new business district, to a road of “tunnel warfare”, South China City to “create a city” Raiders is no longer a single market, but the market chain, not a mall, but a group, not the tens of thousands of square meters of area Instead million, 10 million square meters.
The emergence of these new clothing market we realized that the Chinese clothing market in the apparel market has begun to cast off their “narrow.” Outside the industry, “general” power of a more accelerated fashion market “is a consensus,” the pace. Clearly, investment and clothing market in transition mode as the core of power, restructuring of the apparel market “consensus” is not you like it or not, willing or not, but a ” ” judgments.
“Innovation is not in transition, on the demise of the conservative.” Fortunately, “the property to change the market model to promote the transformation of” attitude is being more and more knowledge of apparel market, is the body from the clothing market, commodity trading not “consensus” business model to the apparel market, the new “consensus” change.
I am a professional writer from China Products, which contains a great deal of information about titanium carbon fiber ring , imperial gold bracelet, welcome to visit!
Processing your request, Please wait....
