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Today online commerce and trade has been in a flourishing stage. These apart, other forms of businesses too are coming into operation with multiple product portfolios. What plays an essential role in the advent and success of these businesses is an effective customer research that allows entrepreneurs, enterprises and business persons to get a clear insight about the user psychology and trends and hence is able to plan their products and service strategy accordingly.

Making Way for High-Value Customer Communications

Most product companies are aware of the fact they need to remain connected with their prospective clients and end users so that they can cater to their ever changing needs as well as stay way ahead of other market players and competitors. However, most of them do not have a set procedure for exercising unfiltered, frequent and high-end customer research interactions along with their purchasing sections. This ongoing collaboration leads the firms to have a clear understanding of client requirements and take note of the social and individual trends and manage their development priorities accordingly.

Services Offered by Customer Research Solutions

Today, renowned product R& D services company’s have introduced innovative customer research solutions with certain interesting techniques that allow the clients to have a firm understanding of their customer’s needs. This makes it possible for them to offer high-value services and products. There are other processes and integration procedures that further allow the clients to involve the stakeholders in the collaborative product planning as well as tracing product features via the development lifecycle. Some of the selected focus areas are as follows:-

·         Customer Requirements
·         Product Requirements
·         Product Usage / Features
·         Future Products
·         Pricing Models

Customer research is also essential for ecommerce and other forms of online trade. Service providers of customer research solutions have also come up with efficient ecommerce solutions for their B2B as well as B2C clients and their various needs. The focus areas for the same are as listed below:-

·         Online, social & mobile commerce
·         Web portals for specialized services
·         Interactive advertizing

Owing to the extensive adoption of social networking has transformed the conventional online shopping model in order to integrate active participation from customers in the selling and marketing of products. At the same time, the development of the mobile technology further boosted ecommerce and also brought in a fresh avenue to the retail sector by enabling the users to directly shop from their mobile phones.