Lan Miao Underwear Sales Secret: Forget Their Own E
“LAMIU underwear already sold thousands of items every day.” I recently was informed from the garment sector, Lan Miao LAMIU underwear underwear sales have been the equivalent of 100 counters total daily sales.
In 2008, ten years in Japan and their Japanese friends with DONG will LAMIU underwear brand from Japan to China, and into a consumer brand, DONG Lan Miao Zhongguo as the CEO. DONG early study in Japan, worked at investment bank Goldman Sachs (Japan), won the Stanford MBA, business and academic success that he has never forgotten his childhood dream of designing.
LAMIU behind the brand is not only the dream of DONG’s costume design also includes greater business his dream: to Internet sales, real store and catalog marketing the perfect combination to bring revolutionary changes in the consumption experience underwear.
However, LAMIU very low profile in the Internet industry, few companies see e-commerce pointing LAMIU country.
The power of the network or LAMIU what magic? LAMIU even have such a low-key high-growth performance. LAMIU CEO DONG Lan Miao believe that is the essence of e-commerce serves decent thing, LAMIU reason to have today’s results simply forget what they do is e-commerce.
DONG said, LAMIU do is to create fashion lingerie brand, the lowest price, highest quality and long-term stability of the scale, let those who want to know that LAMIU. He said that e-commerce as a marketing channel is LAMIU. In DONG’s eyes, “style”, “function”, “cost” is LAMIU of 3 razor.
“My childhood dream is to do things,” DONG said. “LAMIU in Japan was originally a designer, design is very good, but some artists will be involved in model design. Most people see our products will find it very beautiful, but it also brought some problems.” Concept in general , pretty lingerie is often not a good feature, but LAMIU to change this. There are many very innovative designs, such as LAMIU improved the drawbacks of one type underwear airtight, the sponge will be lined with the ventilation holes, this will be very suitable for summer wear.
Although started with e-commerce, and LAMIU current sales are through the completion most complete, Marketing Director HAO Jian Lan Miao Zhongguo Yao Lan Miao do not think that is a e-commerce company. HAO Yao believes that fundamentally speaking, LAMIU is a clothing company, but with the network channels, LAMIU advantage of its own brand and original character design.
For many e-commerce company launched the women’s sales, LAMIU HAO Jian Yao said: “The underwear trade access threshold will be higher than the ladies, give Liezi, speaking from the type number, a bra to do at least No. 16 type, and a exterior parts generally used as model No. 4. In addition, the exterior very short production cycle, such as the general exterior is almost 20 days, while the underwear will have to at least one month, the company’s operational capabilities and supply chain finance is a challenges, in relative terms, where customers do the most basic standards of style, not likely to reach within a short time underwear, if they want to expand may also be the first to expand women’s exterior style. ”
“Select from the Internet into the underwear industry, because some of the traditional underwear brand line sales have been very well, but their Internet marketing and catalog marketing piece is a vacancy, LAMIU Cut from the Internet will be easier, but also to open shops on the ground . “HAO Jian Yao said.
HAO Jian Yao said, LAMIU ideal future would be stores, catalog, Internet, organic combination, consumers will receive LAMIU LAMIU store in directory, we use the catalog or the Internet to promote store; from the consumer experience is concerned, LAMIU store try to provide on-site, and the directory with the network formed complementary advantages. If in the future LAMIU stores spread, and Shanghai to buy things in Beijing returned, very convenient for consumers, LAMIU all starting points are more convenient for consumers.
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