Which is the Better Choice: Printed or Digital Letterhead?
Small businesses don’t usually have a lot of budget to promote their business. Most of them only have enough budget for one or two marketing materials. But getting competitive and impressing customers does not rely mostly on your budget but on how effective your materials are. Even if you are on a tight budget you can easily create impressive materials. The key is using your imagination and your creativity.
There are plenty of materials you can invest on today. A good example of them is letterhead printing. Letterheads are still important these days. If you want people to get familiar with you easily, you need to make your letterhead as remarkable as possible. Your letterhead will spread your business identity and communicate your brand effectively. But the question is: what type of letterhead should you create, digital or printed? The common practice of most small businesses today is to send an email. Understand though that printing communications and documents is still important these days. If you skip on printing, you can loose a considerable number of customers and sales in a year.
To help you decide on the right letterhead option for your business, here are the pros and cons of digital and printed letterhead:
Pros and Cons of Digital Letterhead:
Pros
• A good advantage of digital letterhead is that because it is a digital file, you will not be spending money for printing. Up-front production cost is also reduced, giving you great savings in printing.
• The technique is eco-friendly allowing you to reduce your carbon footprint. No paper and ink will be used so you don’t have to worry of emissions. This in turn cut down printing cost.
• Changes are easy to do as the design is in a digital file. You can easily access it when you need to do revisions.
• You can send your file easily and quickly through email. Snail mail can take some time, but email delivers your file in just a few seconds.
Cons
• Your letterhead will look digital. You will less likely be able to create the look and appeal a printed letterhead conveys.
• If you are not technologically savvy, it might be difficult for you to create the perfect letterhead templates for your business.
• When your recipient does not have the application in which your attached file uses, it can be a bit frustrating for them to open your email.
• A lot of emails end up in the spam folder. If you are not in the contact list of your recipients, your email has high chance of ending in that folder.
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