Will Siri App Change the Way People Use the Internet?
Siri is Apple’s new voice recognition software that allows you to send messages from your mobile phone, create meetings, make phone calls and much more, using just your voice. One of the main features of Siri is that you can now search Google with the app, changing the way people search entirely. Siri is a very clever piece of technology that knows what you mean and will even talk back to you allowing you to interact with the software.
As well as allowing interaction, it will understand exactly what you mean; so when you request something, for example “book a meeting with Mike at 4pm,” the Siri software will book a meeting in your calendar for the date and time requested. Also the Siri software will read your calendar and will issue voice reminders if you have meeting that day that you’ve inserted. The way the Siri software will be used the most is likely to be in cars, as users can say text dad and saying that “I am stuck in traffic, meaning I could be a bit late”. The software will question any request you make until it can define your request to make sure it gets the right request.
The Siri software can write and send emails, as well as reading the emails, to make sure that you have not missed any information. After it has read the email it automatically searches the web for anything and everything you need to know about your subject. At the moment the software is only available on the new iPhone 4S so the affect this is having on how people search is low at the moment. A new app has just been released that allows users to use the software on the iPad that boasts an increased search speed, as well as a new interface allowing users to search more easily. The new app allows user to swap from page to page faster meaning that user are more likely to search past the first page of Google. This means that when you are setting up digital marketing campaign you need to make sure that your site is set up for longer tail target keywords.
Early tests shows that search functions are not as responsive or accurate as the Siri search on the iPhone, so the pickup of the app my not be as high until these bugs are resolved. When the problems with the software are resolve this will ensure that users will use longer tail keywords or statements to search like “where can I buy women’s clothing in Preston,” so the searches will be more statement based as the users speaks the search instead of typing it. The app is not wide spread so the effect on search will be small at first until the software is industry standard early next year.
Apple’s Siri software is increasing the volume for every search, including longer tail keywords, due to increased search speeds. If you’re based in the UK, an SEO agency Preston-based could be just what you need to ensure that your digital marketing is equipped to deal with Siri.
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