Children’s Tourism Market: A “cake” Or A “minefield”
61 around the corner, ready to carry a large number of children traveling parents and children to travel agent for tours. However, the results of consultation for parents who often can not be satisfied. They found that the great variety of tourist routes actually not a few are designed specifically for children, many of the so-called children’s line is only a little change in the regular line, they euphemistically called a parent-child lines.
The meaning of travel for children education experts have been positive, also received the support of parents and schools. However, with the growing needs of children in tourism is not commensurate with the current tourism market for children’s travel products are little. Children’s tourism market is the cake or mine, has become widely divergent views of the topic.
Square: a big cake is worth Development
When asked “how much children’s travel market”, the industry tends to answer the same answer: the scope of children’s travel market more widely, including the Spring Tour, Summer Camps, Family Fun, study tour so there is a huge market potential. Parents more willing to pay for their children travel and therefore has a very objective economic interests are the development of block should be cake.
Indeed, the reporter learned is that children have a very urgent travel needs. Doing 61 in the topic, the reporter went to interview a number of primary schools found that about 80% of the students have a desire to travel. It seems to us their wishes are simple and beautiful, but not limited to places like playgrounds, including a look at the flowers and insects and fish, watch satellite launch, to see wild animals, to see great mountains and rivers and so diverse ideas.
Guolvjiaqi general manager Li Jinmao told reporters that the current study tours and summer camps popular concerns of students and parents. Guolvjiaqi hundreds of cases every day to accept advice on study tours and booking. The same as the previous holiday, the English language study tours still prevail, with eighty percent of the parents are designated to participate in “English study tours.” In addition, many consulting summer sightseeing. Student travel market has great potential, it is worth developing.
Industry that continuously improve the tourism market with the development of innovative travel business continues to adjust, especially for children’s travel market, and will grow geometrically.
Against: is not worth touching minefield
Course, the tourism market can see the children whom office, many travel agencies have also revealed a faint worry. The most striking point is that, because younger children, the intellectual, physical and social experience both in the immature stage, therefore, travel agents must take into account more factors of non-travel and travel safety, travel agents and the risk of paying larger.
Facts too. Reporter has learned that there are children in the process of traveling with a tour group out of a small accident, but by parents as a pretext for bite and hold unreasonable demands for compensation, the two sides negotiated a long time to be resolved. There are students does not obey the guides Offered arrangements and team become separated, leading travel agencies and parents looking to find late at night, after another can not tell the responsibility of disputes. Similar examples to travel quite a headache. “We have to assume more risk, spend more energy, greater responsibility. This allows us to not take the issue of children’s travel swing.” Says one industry.
Apart from the responsibility for travel concerns, of course, profit. Reporter noted that many sites have their own tickets or concessions for children, free of charge, so the team obviously offer much lower than in adults. The tourism industry is well known that small profits, the children travel is no profit at all.
Is based on the above for various reasons, some travel agents even though the child can see the tourism market can be developed, but taking into account the worries of unpredictable and must take responsibility for risk, ultimately chose not to touch this ” mined areas. ”
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as vintage guitar sales , mystical city of god.
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