Benq Short Joka 3d Projection Counterattack Education Market
In Projector Area BenQ No advantage. Huang Zhenyu this does not taboo, “the traditional projector market long monopolized by Japanese enterprises, faced with strong opponents, BenQ can do is continue to innovate. This includes the continued opening up new markets, and dig in the mature markets of new market segments, but also to ensure that each link is one step ahead. ”
BenQ projector MP776ST “BenQ projector made in 2009 or the most important market segments to differentiate their products, we all know that BenQ two years ago, the definition of success of the mass entertainment market, are all forecast to have about to be fully eliminated SVGA re-activate the projector so that SVGA projector in the “three up” the market is hot. then the next BenQ Education Strong focus of the market launch of the short projection projector compatible with the interactive whiteboard teaching solution, through the short focus projector BenQ-rich product line, and then bundled together with some whiteboard manufacturers, strive to promote interactive learning solutions to the projector instead of the traditional teaching. ” BenQ Marketing Headquarters, Huang Zhenyu Projector Business Unit Manager, said “This is the BenQ projector market expansion in the dominant strategy. Through the segment of the market that features a distinctive product differentiation, making BenQ and channels Cooperation Partners to respond more freely projector market competitive environment. ”
Huang Zhenyu said that the current short-focus projector BenQ is one of the largest brand products, short focal family including MP776ST, MP772ST, MP771, MP512ST series, these products have proved more than the National Education Exhibition, in the nearby Yantai, Shandong Province 2009 National Spring general education development, the BenQ family of short-focus projection, caused widespread concern in the industry. Applications in education, BenQ Is continuing to promote whiteboard with short-focus projector solution, the successful application of interactive teaching case, set a BenQ projector equipment in the field of multimedia teaching model status. He believes that short-focus projector bundled with a whiteboard used to develop education projector market, which became the most powerful weapon. Speaking of interactive teaching
projection solution when we can become the education market mainstream, Huang Zhenyu, said about the time in 2007, BenQ and Hitachi brands such as fractional short-focus projector first, after 2008 the groundwork, you can see to the 2009 short-focus projector projection has become the mainstream brand pushing product. If short-focus projector is bedding in 2007, then to a full year had started years. He expects next year will be short-focus projector + whiteboard interactive teaching program that bundled the hottest year. Huang Zhenyu said the interactive teaching and learning solutions for education if they can account for 20% of projected proportion of the market, that would mean that short-focus projector + whiteboard bundled programs will be successful.
Huang Zhenyu, said BenQ relatively short focus projector’s 3LCD projector with short focal much higher cost, which is undoubtedly more sensitive in the education market price is very attractive. In addition to short-focus projector, the BenQ will also be the BenQ projector product line, built-in 3D projection Technology The projector, this technology will appear in the actual teaching of the course presents a more realistic three-dimensional and wonderful picture, does the teacher in the practical teaching to add more fun. And the 3D technology used in projector products will not increase the cost, BenQ projector is also an important expansion of the education market “killer Stream!”
Few years ago, BenQ will be business and home entertainment as their focus the projector, a wide range of launch-related product development and market development work. Now, the company expects to market in this area of education was further broken down, the launch of series of products and solutions in the form of strengthening the BenQ in this field advantage.
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