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Today, the product leadership is generally defined on the basis of how fast a quality product or good can be launched at less expense. Organizations have been compelled to innovate on such products and goods and simultaneously on the technology that helps in minimizing the expense of the product development cycle. Hence, product engineering services has attained a prominence for almost any manufacturer.

Demand for Product Engineering Services
Today, enterprises of all size and types face the challenge to set up high-quality products, and introduce fresh features that keep them ahead of the competition and personalize the products for multiple technologies, customer needs as well as languages. All of this is done by bringing down the risks and expenses. Eminent market players in product engineering services make use of the Scrum and Agile based methods for distributed product engineering. These service providers play an instrumental role in catering to the market demands as well as to the end users.

Today renowned Product R&D services organizations have come up with product engineering in every stage of the software product development lifecycle. That is, right from the conceptualizing of the product to the product extensions. The main focus areas are as follows:-

• Helps in adopting an appropriate development strategy
• Helps in identifying and designing key features
• Offers UI prototyping and technology POCs
• Choosing the infrastructure design & platform
• Product Conceptualization & Development
• Helps in performing product research and conceptualization

The product localization would include the following phases:-

• Updating of graphic elements, for instance screenshots, fonts, UIs and many others
• Testing the product’s look/feel, data display, keyboard shortcuts and compatibility
• Assists in localizing as well as extracting the strings
• Rebuilding resource files
• Enabling run-time language switching
• Assists in formatting the dates and times, currency values, and decimal numbers all in time
• Rearranging  and resizing dialog controls

The Product personalization & implementation includes the following as listed below:-

• Helps in integrating and customizing products to cater to the end user’s requirements
• Allows to Install the product at an end user’s site
• Helps in training the end user on important product skills
• Reinforcing product best practice
• Solving any technical concerns

Mulling on the similar lines, let us have a look at the product extensions:-

• Identifying and quickly extending product functionality
• Extending product design and scope for cross-platform integration
• Extending product for web and smart devices

Today, the top service providers expand product support infrastructure and was especially set up for software companies, where as the product assisting group is a mix of technology and domain expertise. These service providers also specialize in solutions for the mobile application development.