Money Pinching Ideas to Market on a Budget
Every penny you save in printing your marketing materials is a great way to stretch your marketing budget. With the tough times ahead, marketing budget will surely shrivel down. This will require you to come up with creative and effective ways to extend your budget. It’s time to take out the ideas that have been lurking on your mind and put them into practice.
Getting the most out of your investment during the tough times come in two ways: one is to reduce the marketing so you spend less money while the other is marketing more to get higher return. The second option is more viable considering that the tough times is not a reason to reduce marketing efforts. Instead, it’s the time to heighten up marketing so when the economy improves, people will remember you. When they are ready to buy, they will think of you.
Business owners are not the only ones feeling the pinch of the economy. Printing companies are also getting their share of the headache. This is good for you as printing companies are providing more competitive pricing on their services. They provide different money-saving options just to draw customers into their business. For instance, they provide wholesale printing which gives discounts to customers who will buy in large numbers. So, the more you order, the cheaper the printing gets.
But there’s a catch. What will you do with the extra orders? It’s good if you need them; otherwise, you need to come up with creative ways to use them. Here are some ways you can consider:
– Make them as souvenirs. If you have extra postcards or brochures, you can give them out to people who visit your store. Put them on the bags of every customer who buy or just hand them out to everyone who come in.
– Use them as displays during tradeshows. When attending tradeshows, you can place your business cards, brochures, catalogs, or notepads on your booth. Anyone interested on your offerings can take one of the materials with them.
– Put them on your presentation folders. You can always insert your materials on your presentation folders. You can use them when presenting your business to potential partners or during business meetings or events.
– Print something useful at the back. If you know you will be getting extra copies, you can consider putting additional information at the back so they serve as labels or souvenir materials. Perhaps you can print a map, simple tips or guides, and even emergency numbers. Just make sure that the information will be something valuable to your target audience.
Aside from printing in bulk, it’s always a great idea to avail of printing discounts. A lot of print shops today offer discounts in just about any reason possible. All this they do in order to draw more customers into their store and boost their profits.
It can get a bit tough to promote a business when you have a lot of competitions not to mention the tough economy that’s crippling the nation. But with a good strategy, you can effectively promote even on a limited budget. Availing of bulk printing and other discounts is a good start. This will help you save more money and increase your chance of getting higher return on investment.
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