Deep Into The Giant Us
Among the first Chinese home appliance chain Gome, has since settled in Shenzhen, in Baoan, Longhua, East Gate, Nanshan, etc. Wherever stirred layers of waves, “opened early,” “people queue “,” panic buying “,” price killer “and other keywords not allow people to experience in Shenzhen China,” home appliances giant, “the dazzling style.
2002 11 30, Shenzhen, China Huaqiang North America’s first chain of mall at 4:00 flagship store officially opened, the day will influence the future home appliance industry in Shenzhen, Shenzhen, and even to date. Store sales reached 10.8 million the same day, in the collection, delivery, testing machine, etc. all there was a line waiting for the spectacular 100 m … … A month later, the country once again opening the U.S. Nanshan mall frenzy caused people buy. . . . . . Then, Huanggang, Bao’an and Longgang and other stores have opened, sales of home appliance industry in Shenzhen has repeatedly hit wonders. Nearly four years, Gome Shenzhen Branch already has 45 chain stores, consolidate its market position in Shenzhen level, and later in the secondary market to continue to Happy Valley enclosure, Dongguan, Zhongshan, Huizhou, Zhuhai has become opened brilliant “battlefield.”
Size and low
Franchisees as household appliances, state the reason in the fierce competition the United States gain a firm foothold, in part because of its strong capital strength and reflected in the price of unlimited value. Short period of 20 years, Gome by Beijing Zhushikou a less than 100 square meters of shops, speeding into a frame of China’s “business empire”, more than 160 cities in China, and Hong Kong, Macau has more than 620 direct sales stores , more than 10 million employees, 2005 sales reached 49.84 billion yuan, ranking the first Chinese home appliance chain, chain of 22 global business and brand break through 30 billion yuan worth.
Cheap sale is the country the United States one of the most powerful competitive weapon is marginal profit of operating a home appliance chain. GOME is the secret: put aside all the brokers, direct sales to large manufacturers committed to underwriting and large cash purchases, manufacturers try to secure preferential pricing and policies. At the same time, relying on a national supermarket chain Gome do Kuaijinkuaichu scale operation to sell pricing, attention to the rationality of stock to sell tomorrow, how much can be acquired or to be able to sell, to determine the amount of today’s purchase.
GOME and custom marketing through underwriting, what has changed in the past for manufacturers to sell any goods, cargo business the traditional model, manufacturers reduce risk, reduce the operating costs of manufacturers, products closer to market, accelerate the recovery of its investment. For consumers, can buy affordable, secure and satisfied with the merchandise, manufacturers, consumers can be said to benefit. This from the country the United States to create new supply and marketing model his country the greater U.S. sales, the lower purchase price, the lower purchase price, the greater the virtuous cycle of sales, which in turn accelerated cash flow, cash flow savings.
Day into Shenzhen, China’s home appliance Pengcheng the United States will not only drive down the retail price by 15%? 30%, the same time, such as underwriting custom, the National Alliance mining, management buyout, the world’s first country the United States with sales and other marketing characteristics methods have gradually been competitors to follow suit. Early in June this year, GOME and Motorola through the negotiations, finally spent a lot of new MOTO entertainment straight win king MO? TOROKRE2 phone, access to the world’s first marketing rights; in November, Sony Ericsson W710 music phone campaigns in the States United States the world’s first choice off ; recently, the National US-Wing-lok said that shocked the industry 20 billion large single purchase amount of purchases involving ice, washed, air, color and other traditional home appliances and mobile phones, digital, computer and other 3C products, which will also Shenzhen States United States the fourth anniversary of birthday, age end and the upcoming “two” markets, price is absolutely shocking.
Price and value
Consumer electronics market in Shenzhen, looked Rush price war does not make much sense, Gome clear chain professional has its advantages, while allowing consumers to benefit low-grid, how can make value-added services, expanded differences in management, how to improve America’s image among consumers in Pengcheng, this is the top priority.
This year’s “11” on the eve of the first in Shenzhen, Shenzhen, Gome Appliance City trade hit “value war” slogan, as “11” procurement of products that manufacturers of new products in the second half of 2006, selling products and fine, leading home appliance practical, fashion, entertainment, trends, and gradually change the past appliance stores to price competition and the characteristics of low-end products are the main, fine products and services, instead of consumers in creating quality of life to make vigorous efforts, the first fired, “value” of war .
[Key words]:
States United States
Home appliance chain
Huang Guangyu
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I am Cheap On Sales writer, reports some information about refractory lining , north american refractories.
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