Retail Terminal
Feb. 23, by the China Household Electrical Appliances Association sponsored by Ministry of Information Consulting “2005 Chinese household electrical appliance
Brand
The competitiveness of the retail terminal Seminar “held in Beijing. Seminar also released a” home appliance brand retail outlets in China to monitor the competitiveness of the report. “The report is the Department of Consumer Electronics Association for information dissemination of the Beijing giant formed by the Marketing Consultancy Ltd Chinese home appliance brand retail outlets competitive discussion group completed.
According to reports, the research group using the current internationally accepted method of investigation in retail terminal??? “Mystery shopper” survey mode, according to the actual situation of China’s home appliance market is proposed for China’s national conditions
Appliance Retail
Terminal
Marketplace
Competitiveness evaluation index system and evaluation model. Investigation took 3 months, covering 29 provinces, autonomous regions and municipalities. Investigation involving
Washing machine
, Refrigerator, TV,
Air conditioning
4 major appliance industry, of the number of brands to reach more than 80, covering all of China’s market, home appliances brand line.
Recent years, the role of channels to be raised higher and higher as the saying goes: “those who may be the world channel.” Or even “winning end,” has become a household electrical appliance enterprises in China’s strategic priorities. Channel is consumer understanding of business and products of a window, the channel is indeed very important for enterprises, channels from different angles reflect the competitiveness of enterprises. How should enterprises improve their competitiveness through retail outlets? How do the retail terminal building? Participating appliance manufacturers, channel business, consulting expert on these topics including a wide range of exchanges.
Industry point of view: terminal building and innovation
Association of Consulting
Chinese appliance Minister Xu Dongsheng view is: “Innovation terminal, innovative competitiveness.” Xu Dongsheng that China’s major home appliance products, market demand has entered a “high moderate growth” stage, household electrical appliance enterprises in the attention to the technology innovation, brand building, service and
Talent
Culture, we must attach importance to the construction of the retail terminal, the terminal stores the competition will affect the future pattern of China’s household electrical appliance brand.
Director of the State Information Centre Market Tsai Ying pointed out that the competitiveness of innovative terminal is the decisive factor in the development of home appliance business is one of the core competitiveness of enterprises component is an important foundation for innovative household appliances brand, but also to create effective business important guarantee.
Enterprise view: Product is the core
Marketing
Is the key
In the monitoring,
Haier
In
Refrigerator
And air conditioning industry, the retail terminal two have shown a strong competitive edge. Director of Beijing Industry and Trade refrigerators Haier summer Tao that household appliances more than 20 years of rapid development, now more competitive, competition from products to channel competition, from price competition, to
Promotions
Methods of competition, competition has penetrated into all aspects of marketing. Haier to the competitiveness of enterprises summarized as three aspects: First, product competitiveness, product line not work is the most fundamental determinants; Second, market competition, it decided to enterprises in marketing how to seize the market; third is cultural competition force.
Chang
Competitiveness among the best in the TV industry. Changhong Electric (China) Yang, director of marketing, marketing
Chang’an
Said terminal is a competitive enterprise embodies the comprehensive strength. In the end, the product is the core service is the key. Chinese enterprises are to enhance the competitiveness of the terminal, it must launch an autonomous technology and high added value products. Manufacturers should build the terminal, win-win cooperation. Yang Changan, the domestic
TV
The real competitors for foreign companies brand.
TNC
The integration of the terminal and the front-end worthy of our study.
Terminal in the washing machine industry competitiveness top 10 brands, 7 were foreign brands.
Jiangsu Bossi home
Electricity
Device
Sell
Limited national sales manager Xin Guo believes that China’s home appliance market has now become a global market. Without exception, the world’s leading consumer electronics brand to the Chinese market, and even the ability to succeed in the Chinese market, as its brand in the global symbol of survival. Because China is not only a great space for development, but also, in the acceptance of new products has exceeded the European market. Therefore, domestic and international brands will be more intense competition here, no matter what country or the competitiveness of enterprises is reflected in the final product, consumers will eventually buy a good product.
I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as hermetically sealed relay , power pcb relay.
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