A Perspective on Enterprise Video Encoding
When you are watching video via the internet, whether it’s through the computer, the television set, or mobile device, any and all video stream must be encoded. It’s that simple. As video is played back, video play back must look good, or else it can make that business look bad. This means that any enterprise must be able to take advantage of an encoding solution as well as a strategy to use it. The encoding process of videos via the internet is commonly referred to as video transcoding. Despite the need for such services, did you know that very few people truely understand how encoding truly works?
Because of the choices that need to be made when dealing with video encoding, such as scalability, ubiquity, deliver flexibility and video quality, video encoding is essentially a necessary evil. Luckily, because the world of the cloud encoding solutions has been brought to the world, businesses don’t have to worry nearly as much about such issues. Here is a quick history of enterprise video encoding.
When it came to utilizing streaming video and video encoding businesses had to purchase, install and configure severs that where unique to specific video encoding workflows. Because of this, these massive server farms were very expensive to run and maintain. Since there were so many separate servers to deal with, the investment in IT and other resources to manage these servers, it wasn’t a fun or easy walk in the park. There were even more significant upfront costs because companies were forced by past realities to purchase a high excess hardware and software for peak periods.
Even back then, video encoding existed on the cloud, these encoding solutions were utilized by only a small number of enterprises. Here in the year 2011, will things be different? It seems so, as cloud-based solutions are finally coming into their own. In the marketplace, there are many choices and options that businesses can take advantage of. Businesses such as Elemental Technologies offers solutions for enterprise-grade transcoding on the cloud. In the end, businesses should put all their available choices on the table and decide what works for them the best before finally making the important decision of what encoding service provider will be working with them.
Why are there more companies out there putting their trust into the cloud and making that final step into the world of cloud encoding solutions. There are some good reasons why.
-Innovation
IT teams have been worked very hard and to be honest, encoding is difficult. Because of this, the innovations made in encoding are a rare thing when coming from within organizations. DId you know that most of the innovations come from third-party video specialists. It’s these specialists who are the ones being able to focus on these problems.
-Hands Off Business and Mitigating
By putting video encoding and processing services on the cloud, a business will have all their bases covered for them. This includes IP exposure and mitigation of risk. When a company uses in-house server farms, will have to deal with many issues, including IT expenses, as well as other issues like codec licenses.
-Flexibility, Fast Deployment, and Future Proof
In an attempt to address an increasing level of a need for device support and complexity, many companies and business have both abruptly and painfully, invested a lot of money into brand new software and new encoding hardware that will augment their existing systems. This is where the cloud comes in to help the company. By using a cloud-based enterprise video encoding system, a company can quickly and seamlessly integrate their systems into the existing workflow. This gives a reduced time to market and fewer resources to deeply and manage.
There are many, many more reasons using the cloud-enabled video encoding systems as well. Video encoding is the very core of video distribution in 2011. In a successful business structure, it is absolutely mission critical to make use of the awesome power and use of the cloud. By using the right cloud solution, the pain can be taken away by being offered significant cost savings, enhanced performance, scalability, flexibility and choice, innovation, security, and mitigation. There are so many upsides and very little downside.
For more information on enterprise video encoding, visit www.elementaltechnologies.com
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