Why Promotional Flash Drives Are A Useful Marketing Tool
USB flash drives are an extremely effective device for promoting your company brand. Small in size but large in storage capacity, they are the modern, ideal way to transfer data files from one computer to another. Since almost every computer/laptop has at least one built in USB port, they are used in virtually every home and office.
Promotional flash drives are popular for many businesses to use as part of their marketing campaigns. They can even have pre-programmed files on them such as presentations, product catalogues, links to your website or any other special files you want to include.
The major advantages of promotional flash drives are that they are small, lightweight, versatile and, most importantly, very popular with recipients. Everyone from students to CEOs wants and needs a flash drive. They are often kept and used for a long time, acting as a miniature billboard for anyone who uses it thereby maximizing exposure to your brand. Popularity looks like it is still set to grow with the introduction of higher memory sizes including 4 GB, 8 GB, 16 GB and a massive 32 GB. For example, certain types of businesses need lots of space, like architectural firms, who often use huge CAD files. So a high capacity drive would be perfect for promoting to these business sectors.
There is a wide variety in all manner of materials to choose from, including plastic, metal, leather and even creative, inspiring designs such as USB people. For added impact, you can include dual functionalities, such as a USB pen, USB lanyard or a USB keying so your customers will always remember that they have a flash drive at their convenience. The practicalities are truly a good investment for your long term branding strategy.
Nowadays you are not limited to a small selection of shapes, you can get custom made flash drives in almost any shape and size you want – your imagination is your limit. The message you want to convey is that your business is unique and memorable, and your promotional flash drive should do just that. Many businesses are realising the benefits of them over other promotional items, such as mugs, because USBs are the perfect device in today’s computer generation.
Customised promotional flash drives are a powerful emotional tool. Imagine your customers at their desk having fun playing with an eccentric USB shaped like a Rubick’s cube. Undoubtedly, they will keep fiddling about with it, implying that your brand is fun and distinctive.
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