How to Best Use Greeting Cards
With never and faster means of sending a simple greeting to customers these days, the market for greeting cards get tougher and tougher. It’s common for business owners to cut back on spending during recession, but it’s important to recognize that there are still a lot of customers who favor getting marketing ads on their mailbox that on their email. If most of your customers respond better to printed marketing materials, then this should be your material of choice when sending greetings to them.
Even in today’s high speed and high tech world, greeting card printing is still an ideal marketing material. Communicating with customers on a more personal level can be easily done through this card. It may lack the luster of electronic cards, but it is sure to shine all year round if designed well. You simply have to get the right design and get them printed well to ensure you come up with the perfect result.
Aside from the holidays, there are other occasions you can send your greeting cards such as the following:
1) For important life occasions. This can be a birthday, anniversary, graduation, and any other celebrated occasion in a person’s life. If you know the birthday or anniversary of your customers, then you can send them greeting cards on such events. This will surely show your customers that they are a special part of your business. They will feel well appreciated which in turn can encourage them to stay loyal to your business. These occasions may be simple for you but they are huge for your customers, so take time to greet them on these events.
2) After meeting a potential customer. A good follow up strategy is to send your greeting cards after a few days of your meeting. Tell the recipient how you meet to remind them of your meeting. Remember not to close any sale with your cards. Just use this opportunity to get remind your target customers of who you are. Who know? They might get interested and call you or check out your website.
3) To commemorate important milestones. If you know that one of your customers has achieved an important milestone, you can send them a greeting card. This will make your customers feel that you pay attention to them and they will in turn return the favor by purchasing from your business over and over again.
4) To simply keep in touch. Sending your cards out of the blue will surprise your customers and make them feel that you value them. Your unexpected card will surely be memorable and help people remember you for a long time. A simple message will go a long way so a greeting card will surely be worth your investment.
5) To keep customers updated of your business. If you have a new product or latest offerings, you can use your greeting card to keep your customers updated. Greeting cards are cost effective to produce so you don’t have to worry of your budget.
Be sure to create greeting card templates that will communicate with your customers on a personal level. This will make your cards look like a letter from a friend, thus, increase the chance of getting them picked and read. Invest in greeting cards now and you are sure to achieve a great difference in your bottom line.
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