Star Plot “appliance Consultant” To Get Rid Of Homogeneous Competition
By
Five Star
A high-level informed about the recent five-star all over the country to launch a store called the “appliance consultant” of services. On this project, the five-star great hope, to quickly get rid of the next two years as homogenization of the industry
Competition
Effective means.
Official disclosed that the Five Star project preparation for the appliance has reached one year, initially only as a proposal by the planning department, but later set up by the planning center, business center, business center, information center director of the four departments level figures lead the project team set up. Even with the recent Five Star
Package
Includes several, including Ogilvy & Mather
Public Relations
Of business
Brand
Co-construction of the proposal, consultants will also be home appliance brand appeal as the only point.
According to disclose, the basic pattern of household appliances consultants all the stores in the five-star setting up a similar “private doctor” role of the consultants, the core consumer groups through personalized consulting services free of charge, to reduce the consumer population purchasing costs, while populations of the high consumption of membership management.
Five Star level of the senior board members said the project will not only appliance consultant to a simple service model change, but will
Home appliance chain
Marketplace
Sell
Model has a complete change. In the domestic home appliance chain enterprise through the expansion speed for 4 years after the overall business model must change to seek out the vicious competition in the homogenization of the cycle. Five-Star hopes to change through new business models to shape their own individual characteristics, the “appliance consultant” project expanded, relative to other companies similar to the door waiting for patients
Hospital
Image of the star would be more than private doctors have comprehensive medical institutions, so that consumers will be similar to the patients home appliances, do not need to line up in turn one by one department, all issues can be their own private doctors to be solved.
In 2005, Five Star’s sales volume has reached 14.6 billion yuan, the total number of stores close to 150.
It is understood that the five-star appliance consultancy projects have been not more than five pilot stores were, appliance selection and personnel consultants
Train
Start with the project also conscious of the ongoing. Project, responsible for human resources
Team
, Started in July last year a wide range of collecting
Talent
Some of them are selected out from within the system, they have very rich experience in sales and product knowledge. Another division is specialized through other channels, “digging” them there. And for their professional training has been conducted for over six months time. 70% of the consultancy is to achieve five-star appliances, “cabinet minister” more professional level of employees as of. Another 39 stores are management positions at the same time, general manager, will serve as grade-level “appliance consultant.” Their part-time president of the hospital to do the equivalent of a small number of private doctors work. The senior staff joke.
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