The First Week In January 2005 To Monitor The Market Price Of Washing Machine
According to the survey indicated that consumers buy washing machines in the price factor was selected over 35% rate, that price is still an important factor in consumer choice of washing machines. In HC International Institute for household appliances market in early 2004, major cities in the country all competing brands on the washing line of products on a continuous weekly price monitoring. In January 2005 following the first week of washing machine market, weekly monitoring of the detailed analysis of the price.
According to statistics, this week the city’s overall average price decline significantly increased. From this week the overall average prices of the various cities, Beijing, Tianjin, Nanjing, Shenyang, Shanghai, Shenzhen, Guangzhou, Fuzhou region as a whole the average price has declined from last week, Harbin, Hangzhou, Shenyang region than the overall average price week increased. Including Shanghai, Beijing, Tianjin, the overall average price has dropped more dramatically, dropping by 2.6%, 1.1%, 1.0%. Another week, the overall average price of Fuzhou City came in second best, and the two successive rows in the first place. In addition, Shenyang, Nanjing, higher overall average price.
National market from the point of view, washing machine market price decline this week to increase, the price of most cities compared to previous week, the price drop to increase. Specific models from various cities this week to monitor the price situation, in addition to Harbin, Hangzhou-based price changes, mainly increases, the other mainly of price changes in most parts of the main drop. Including Chengdu, Beijing, Tianjin, Fuzhou, Guangzhou this week percentage decline in the sample were over 75%. Price changes from the attributes of the cities, Nanjing, Shenyang, Harbin price movements are active, and the large number of samples falling prices fell by more than 20% of the model a larger number. Nanjing, the price of which decreased greatly, the largest to 28%. Shanghai, Shenzhen small sample size of price changes, and the price is relatively small decline, the price drop within 15%. Especially in Shenzhen and the decline in the number of samples increases the number of samples are close, and the rise and decline under control within 15%, it appears this week in Shenzhen washing machine market price more stable.
This week the brand overall average prices of the drum washing machine, in addition to LG as a whole the average price rose slightly, the majority of the overall average price of brand drum washing machines have declined. Including PANASONIC, HAIER washing machine drum overall average price has dropped more dramatically, dropping by 1.3%, 1.%. Brand Washing Machine from the overall average price of view, LG Washing Machine overall average prices, SAMSUNG Washing Machine has risen slightly. Price changes from the characteristics of each brand, the brand’s price changes this week, most of the decline mainly based. Including SAMSUNG, SIEMENS prices were more than 70% the proportion of the sample. PANASONIC, SIEMENS model number of price changes, increased significantly over last week, and the PANASONIC prices decreased greatly. View from the price decline, HAIER, LG price movements are active, the largest sample size and the price drop, down by more than 20% of the model a larger number. SAMSUNG, SIEMENS small sample size of price changes, and the smaller decline in the price fell within the range of 20%.
According to price monitoring results show that price declines this week, the top ten models, more and more drum products, and more front drop. If HAIER products: XQG50-S806, XQG50-BS708A, XQG50-706, LG Product: WD-80180N, WD-N10010, these models are more than 20% decrease, and the large price cut for the 1000 switch to the following product concentration, 2003 Special products listed at the bottom.
Washing Machine promotional efforts focus on larger models for more than 5 kilograms of high-capacity products, drum washing machines promote products focus on efforts to larger 1000 rpm, and in 2004 the high-end market of new products. HAIER double-power products as the major marketing target this week, another newly listed HAIER 2004 series frequency significantly increased promotional efforts, such as the pulsator product XQB110-13SA, XQB80-G800, XQSB60-JN overall average value of higher return the cash value of up to 1,500.
As shown below, this week, the cities main types of promotional activities in order to return cash, gifts-based. Promotions from the overall market perspective, Nanjing, Harbin activities increased gifts, promotional activities significantly more than last week. Promotional activities in Shanghai to return to the main activities of the main cash. Also this week, discounts, special activities are more prominent, such as Guangzhou Yongle Jinchang store to buy washing machines audience of 8.5 fold, price cuts are more prominent drum for LG products, Harbin Gome store WD-N80051 Hart fell to 1999, the five-star Xinjiekou Nanjing Shop WD-N80051 fell 2,650 yuan.
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