Promising number one in Google is not possible or ethical
Digital marketing is a growing industry as the internet becomes more commonly used to purchase products or services online. Digital marketing involves a fair amount of trial and error to ensure that you are targeting the right keywords. A big of part digital marketing is making sure that sure that website is setup and search engine friendly as possible. This can involve a number of different steps from setting up your site to meet Google guidelines, to correct .htaccess redirects, to a full XML sitemap. Although meeting Google’s guidelines is important, you need to ensure that you’re on site targeting is set up correctly including target title tags and Meta descriptions.
After you have resolved the technical issues on the site and your site is keyword targeted you need to look at the number of backlinks to your website. Off-site optimisation is one of the most important parts of digital marketing as you can SEO your site as much as possible, but without a backlink profile to your site it will hold no authority. Having a strong back link profile is very important as this tells Google how respected your website is from the number of people that link to your website. Also if your site receives from an authority backlink source such as the BBC for example this tells Google that you are a trusted site and in the industry this type of link is worth its weight in gold.
When you are choosing a digital marketing company it is important to ensure that you ask the company about your digital marketing campaign as you need to make sure they are working for you. It is also key to ask your digital marketing company questions to find out what type of digital marketing they operate as. No digital marketing company can promise a number one position in Google as the nature of the digital marketing industry means that you cannot promise unless you are using unethical link building.
The companies that promise number one results may well get you to number one in Google by buying links in the short term; you may stay at number one in Google for a few months before Google reviews your backlink profile and removes you from the listing. If this does happen to your website you may as well start again with a different domain name. Make sure that all links built to your website are ethically sourced and that your marketing company is creating a varied backlink profile.
Also SEO takes time so do not expect results straight away, as if Google sees your website go from 0 backlinks to 4000 it starts to ask questions about what you are doing. In conclusion Digital marketing is made up from a number of different elements and each one must work together to allow you to get the maximum amount of visibility to your website. A good SEO professional or company will never promise a number position in a time frame as they can only do this by using black hat SEO techniques, so you will be wise to stay away from these companies.
Trustworthy SEO agencies do not promise the number one spot in Google’s natural search results, as this is not guaranteed with white hat SEO techniques. Your digital marketing agency should always have your best interests at heart.
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