Home Appliance Chain Into The “single Shop To Enhance The” Era
Year, Foshan
States United States
Only three new stores, but only the country in 2005, the number of new stores opened by the United States reached six, before and after the formation of large drop. Foshan, China this year, the United States in particular, the pace slowed down shop for the industry was very surprised to shop has always been known for the national expansion of the United States this year, what is brewing a new strategy? Foshan, China has Zhong Heng Guo, general manager of U.S. reporter’s interview, said that to enhance the quality has been replaced by a single store up shop operating speed as the country focused on the United States.
Slow down the pace for a single shop shop upgrade the quality of
Reporter: Foshan current market view, downtown layout almost complete, the surrounding area has great potential, it is an opportune time to step up expansion. But we see this year about the US’s shop much slower pace, which for reasons to slow down the pace of the country the United States?
Heng Zhong Guo: central city and surrounding region has some of the differences in purchasing power. Foshan
Home Appliances
Purchasing power of strong markets are concentrated in the central city, so the country at the beginning of smart shops beauty shop before the speed is very fast, at the completion of the five area layout, Foshan District 14 Gome stores the five basic areas to radiation Foshan 5. Taking into account the risk of Foshan shop around more, so countries where the United States in the site selection and negotiations have become very cautious. This is also the country the United States slow down one of the reasons the speed shop.
Reporter: In the slow speed of the shop, the country will shift the U.S. focus on where the operating side?
Heng Zhong Guo: After rapid expansion, significantly enhance the ability of a single store selling the country at this stage the focus of the United States. GOME pace a little shop to stop the operation of each store a comprehensive upgrade. In recent years, Foshan, China successively held the U.S. “to upgrade stores
Project
“Like Guicheng stores, quarter Chinese stores, shops have been reloading Huangqi upgrade, Yung Gui Zhenhua store also is preparing for heavy equipment. While the United States in August -9 country on the” Monthly
Service
Big upgrade “is to enhance the strength of a single shop big move.
Course, the ever-increasing stores to achieve economies of scale change the next few years the United States or the country’s development strategy, we have selected in Foshan around the location of the three new stores expected to open around New Year’s Day.
Becoming more human future stores
Reporters: “improve the quality of single-store” is really home appliance chain giants are now pressing problems in one country the United States in improving the operational aspects of a single shop What are the main specific measures?
Heng Zhong Guo: improve the quality of single-store is a systematic project, we are broadly classified into four points.
One store upgrade project: Upgrading works in the store, store design becoming more humane. Stores the height of the container, the distance between goods and guide indicating system, details of the location of merchandise display, require compliance
Consumption
Who’s shopping habits.
II service, the upgrade: store customer service, logistics and sales system, clear division of labor, to ensure sales, delivery installation, service in time, improve the efficiency per unit of time. Meanwhile, the store emphasized in the sales process and special one-consumer sales, to avoid the service does not arise because one to many detailed happen.
Three stores Personnel System: the new performance appraisal system on the shop staff were professional ability, attitude, enthusiasm for work, communication and coordination capability assessment, the evaluation results are reported monthly to the Division and feedback to individuals, and have incentive promotion system.
IV
Train
Mechanism for: Gome stores all the sales staff will be recruited through the Human Resources Department prior to rigorous assessment and professional training to posts. At the same time the Executive Assistant Manager stores stores stores is also responsible for the timely training of serving staff.
Improve store sales of high grade reminder
Reporter: If a shop is concerned to improve the quality of a single shop should not be difficult.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as dendrobium orchid bouquet , meat grinder knives.
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