Home Appliances Section Of Initial Victory Plan The Next “golden Week”
“Alliance” have tasted the sweetness of the public business, they have begun to plan, or the “51”, “11” together again during the
Suning Appliance stationed in Jiangmen
sensitive moment, Jiang Hua Road, Chung businesses interested in an alliance to reinforce its “Electric Street” concept, and at the weekend for the first time a joint household appliances Jianghua Road festival, which is regarded as local appliance chain in the face of foreign enterprises have entered the city’s grim situation, do not want to do nothing and die and there’s a rebound.
Supermarkets initial victory
Over the past week “test the water”, the results are uneven between businesses.
During the implementation of dragon electric air conditioning to send electricity to buy, buy LCD and other promotional measures LCD send its Deputy Dry matter growth model, said: “I think the appliance section of a success. Ganghwa Road business linkage to gathered popularity, and we weekend than usual weekend sales improved a lot. ”
Constant efforts made not small, not only to send electricity to buy electrical appliances, air conditioning and other special promotions, and even song and dance entertainers to perform. Air-conditioning to be their main push, the head of Tangbao Hong description: “Air conditioning more than 200 units were sold, about the sale only 1P 120 sets of air-conditioning.”
CEC Deputy Chief Li Yan
business section that the appliance is successful, his argument is also “linked to Jiang Hua Road businesses attract a lot of popularity.” Meanwhile, they sent out to buy the air conditioning electricity charges, buy a TV get air conditioning, buy air conditioning get air conditioning, and get 1,000 yuan to buy gas or smoke and other activities, this way, always selling more than 10 units a day can only air-conditioning, Meng to sneaked into dozens a day.
Road Bai Hua Jiang Hua Lin Mingzhong head phones but not much excitement, he said: “We launched last weekend, four special models, is to sell at cost price, sales volume has almost.” According to reports, Bai Hua The phone is to pull the units of participation in home, so it looks a little passive. Lin Mingzhong said they are not too worried about Suning hypermarkets 3C, “Integrated shop to do, but specialty store, Suning is not a serious threat to us.”
Alliance of several variables
Alliance from the initial idea to the previous weekend, “Union Activity” practice, there are two more variable among businesses: one from participating merchants, “big or small, the better” to “only five.” Which involved only the way the store as permanent hair, dragon and CLP, as well as more well-known telecommunications and other businesses, such as Bai Hua and Shin were five. Another is the activity patterns from the “same subject, unified price, unity promotion, unified gift” to “theme going on with the sale.” It is reported that the alliance envisaged that businesses have to consider the theme from the marketing, promotion, promotional gifts and so the price to a voice, an action, the reporter learned from the channel, constant development and the CLP had reached a consensus on this issue, but this idea was eventually achieved.
State or alliance will be expanded
Kill a small scale through the week, businesses gradually become clear in the future, an alliance or expanded.
Expand in two aspects: one is the expansion team. A person responsible for supermarkets: “We are one of several first carry out his activities in the market to try the depth of water, and then again everyone into the water.” On the other hand is the front stretch. After this “appliance section,” Jiang Hua Road, tasted the sweetness of the public business, they or after the “51”, “11” together again during the President, have started planning the business.
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