Appliance Expert: Future Trends In Household Appliances Circulation Of Six
With Best Buy late last year in Shanghai Xujiahui out after the first store in China, foreign circulation patterns on the struggle would not stop off for a time the industry hot soil of foreign relations. At the same time, on price, product line structure for the business relationship, the relationship between market penetration and distribution channels, the hot spots, both in 2007, there will be some new changes and trends. Paller appliances expert advice on this summed up the future of home appliances Luo Qingqi circulation of the six trends to readers.
Trends I: official war foreign soil is the key mode of competition
2006 12 28, the global consumer electronics retail giant Best Buy in Shanghai Xujiahui out its first store in China, a war on foreign soil so that the end of 2006. Foreign competition in the future earth, models become the key factor to determine the final victory.
Indeed, in recent years, rapid development of China’s home appliance chain stores really have thousands of face, but with the number of stores is not the source of competitive advantage, business model should be the key to victory chains, as did China beat the old home appliance chain department store channel, as it relies not on the number of stores, but not super-cheap way of retail profits.
To foreign brands as Best Buy representative brought up shop “with suppliers to take payment before getting goods”, “Promoters employed by Best Buy”, “product rather than by type brand to display “new way to break past the traditional model of national chain. Best Buy to bring the harmony of ecological industry chain to suppliers, consumers and among themselves to achieve a win-win situation for the local brand is definitely not a small stimulus.
Trends: Mergers and Increasing integration into mainstream
For home appliances in China is growing fast flow of business, the bigger and stronger than the best way to deal. With the November 2006 acquisition of Yongle the United States finally brought to fruition the country, the trade integration between predators become mainstream.
With enhanced strength and the market chain shop faster, some regional and even national chains have been acquisitions, such as five-star before the merger Yatai, Paradise M Tom Lee and Tsann Kuen, Best Buy, Five Star Holdings, M & Easy GOME good home All interpretation of a ” , fast fish eat slow fish” in the play, and this trend will continue to be staged in 2007, the industry’s medium and large, triple, etc. has long been eyeing its competitors, I do not know which day will become a foregone conclusion.
As foreign brands entered the home appliance chain, increased competition will inevitably lead to major changes in patterns of industrial organization, competition among enterprises is no longer the Competition between individual enterprises, but rather required a collaborative relationship with their upstream and downstream Enterprises can quickly respond to market together constitute the supply chain needs, that enterprises become competitive to the core terminal business competition in the supply chain. 2007 is the official foreign brands to enter China in the first year-round, large-scale integration of acquisitions during the year will become the focus of attention in the industry.
Trend three: developing the rural market network layout of the improvements
Recent years, with Gome, Suning rapid increase in the secondary market shop, the world’s largest consumer electronics chain Best Buy, Five Star also successfully leveraging local market curve, basically the layout of this level of market finished, open up 34 rural markets will be the inevitable corporate sustainable development strategy, 2007 will be a crucial year for implementation of this strategy. Giants from the field of home appliances in 2006, a series of moves that also has 34 of its formal inclusion of rural enterprise development, market planning, then perhaps 2007 will be launched in the rural market, the stage of actual real swords and spears.
Trend four: improving the focus on cooperation for win-win business relationship
“Focuses on the relationship to improve cooperation and win-win for business,” This is the end of 2006 from the States United States States held in celebration of the General Assembly, the United States combined Paradise “harmonious mission” of the topic can see some clues.
I am an expert from China Products, usually analyzes all kind of industries situation, such as dirt bike handlebars , electric speedometer.
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