Chinese Men: future battles high-end – 16-channel optic video multiplexer – EOP
May not have a visitor does not love the French faction in the E1 Hall booth in the retro luxury of a red Rolls-Royce, which compete with millions of people from a photo can tell. But beyond that, a number of professional visitors to this house is clearly demonstrated in Wenzhou Men's brand are more interested in the products.
In CHIC2008 China, France were the use of a large booth area, demonstrating their latest products. Blocked by rubble in an area where, filled with Africa's wild style – here is replete with, including zebra, antelope, including a variety of stuffed animals – among them, the same rough style of the French faction hunting series. This group safari color to brown, brown or khaki-colored mainly tailored self-cultivation, and some also used the classic plaid.
"We are named for their designers 'Jurassic Fantasy'", France sent the relevant director, Chen Yue l (sound) said, "people show respect for nature, close to nature, as well as the harmonious relationship between man and nature."
In addition, the company's other brands FRANCEPAL also caused a reporter's interest, this order a lobster brand LOGO reveals a sophisticated romantic. "This is a century-old brand from France, the French were obtained power of attorney," the company said, "This is a method to send an important sign to the international fashion."
In fact, before the exhibition, French faction chairman Peng Xing once said that as a hot topic at the show will be men's unprecedented attention, while France were also fashionable men's brand identity is based on participation, so the company especially for this exhibition seriously, CHIC2008 display rich classical style, high-end men's clothing, this would "focus on developing domestic and international market."
While in another a large booth, men's clothing brand from Beijing Shun the United States, also showed another toward the high-end style – high-profile hand-made suit.
The exhibition, the company's two brands shun the United States and Rome, at the same time exhibiting old-fashioned sewing machines, paintings and old photographs for the booth to create a nostalgic atmosphere of a classic, the company's hand-made suits in this atmosphere even more quality, one of the Some products, "All links are hand-sewn of pure mechanics." relevant person in charge Chun-Tao Zhang said the company.
It is understood that, in order to get rid of men in the domestic market, low-margin spiral, as soon as possible enter the high-end foreign brands dominate the market, so long ago, corporate planning, "ready to concentrate on the development of the net price of 10,000 yuan or so hand-suit production . "
In fact, hope that the Chinese men in the highly competitive market place, and even intend to work with foreign brands in the high-end market, a stroke of the domestic brands, not a minority. However, these high-end brand, the road does not go smoothly.
In fact, as early as the early 90s of the last century, cis-America from Japan has invited a designer, but its design in the Japanese market, the popular clothing, not be accepted by the majority of Chinese consumers, into the the high-end market has been impeded. This time through the manual high-end custom future battles will become the company made another attempt.
Attempt to innovate is not the only method to send Hwasun America, in the men's room at CHIC2008E1, men's brand everywhere in China's efforts to pay. Ruyi Group has set up a super-large booth, not only shows the group a few brands, but also introduced the "Lifestyle Center" concept; cloud Dun elements into the design will be China, in the CHIC set up a "dress theme of China Pavilion" ; while Ye Li Ya the next phase of product design will focus on the company in the industry last year, raised during the series of high-level dress, and so on. These Chinese men's top brand, has once again hit the high-end market, be prepared.
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