Happy Tree foreign brands join hands appliance chain, "Down to the Countrys
Happy Tree electrical debut in Beijing after the chain has been supplier and social concerns. According to well-being of the tree the sources, Germany
Siemens , Japan and other foreign landscapes
Brand And happiness of the tree has signed a strategic cooperation agreement, through the happy tree appliance chain network to China
Countryside Full distribution of product market,
Sony High-end brands such as electrical appliances are also negotiating with the well-being among the trees.
Previously, Whirlpool, Sanyo and other brands already in the well-being of the tree last year into the rural markets electrical chain. For a long time, China's rural market is to afford foreign brands, has been a gap in marketing, happy tree, once there, they hit it off,
Foreign brands China's rural market is to start a new era of "Down to the Countryside" campaign.
Learned, happy tree inception last year, on the attention by the foreign brands, including Sanyo
TV Is typical. Sanyo had the market in rural China has its own
Sell Network, sales are not too good from the start only to happy tree in Hebei and Hunan provinces in the rural market distribution of products, and soon, happy tree, the chain with a strong network will roll out a large area Sanyo color TV, sales line increased, earlier this year, Sanyo and happiness on the tree signed a strategic cooperation agreement, a comprehensive distribution in rural markets Sanyo color TV, and
States United States , Suning Sanyo only three with a strategic partner.
Most foreign brands in collaboration with the well-being of the tree process, the rural market, distribution, pricing,
Promotions , Logistics And after sales service to the well-being of all the trees, their focus on manufacturing and brand promotion, compared to larger cities in the chain, happy tree, the operation of the space and even greater power. Such as Sanyo, Whirlpool and happiness of these brands through co-tree, has tasted the sweetness of the rural market, Sanyo in the rural market had its own marketing network, but the chain into the happy tree channels, the performance is even more prominent, in Liaoning, Hebei etc. sales soared, Whirlpool has done the rural market, for various reasons out, and now come back through the well-being of the tree, in Hubei, Hunan and other southern markets doing well. To this end, they gradually increase input in the rural market, besides the already existing products, specifically for some of the rural market development in low-end products.
A long time, foreign brands in China's major entrenched in cities, rural areas because they do not know, do not have good sales channels, only sporadic sales through agents in rural areas. Although the rural consumption is relatively low, but significant amount, growth is good, but consumption was prominent, high-end consumption is not small. Flooded with fake and inferior products in rural areas, consumption is becoming a rational, because of poor sales channels, so many brand products, especially in rural areas can not enter foreign brands.
Tsinghua University, Professor Li Fei retail expert believes that the emergence of well-being of tree electrical chain, it means between urban and rural construction in a
Highway Domestic and foreign brands can take advantage of the huge chain of well-being of the tree network coverage in rural areas quickly, foreign brands also granted the mountains and the countryside.
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