Mp3’s “shuffle” And The Mp4’s “embarrassed”
In a newspaper of Miss Song Hangzhou every night to Zhejiang University for classes, so he wanted to buy a MP4 to send their boredom on the bus time. To turn a few laps Digital City, but back to the question of a stomach. Why so much price difference between MP4, expensive to 3 4000, cheap less than 1000? Many MP3 now have video capabilities, and MP4, what is the difference?
Miss Song’s questions may reflect the current market seems to MP4 followed the way of the MP3 market?-Name bunch, the price
Competition
Intense. And some manufacturers say that the video MP3 MP4, confused consumers line of sight, further confuse the MP4 market.
MP3: Low to in the end will be
2005 years, the domestic MP3 industry, is suffering badly scarred in the year: the overall market decline, weak growth in the South China hundreds of small and medium sized MP3 players are wiping out the remaining
Brand
Competition between more intense. On the other hand, with movie playback video player taking advantage of the rising influx of various brands, close combat, the market competition for imminent war.
Recently, Newman and Unibit the same day, same time, one in Beijing and one in Guangzhou, south and north MP3 brand “spontaneously” banner raised prices, respectively, 512M and 256M1.8 inch screen MP3 killed the video to 399 and 299 ultra-low price. Then, Onda,
Taiwan Power Company
, The brand identity in the same price up, a spontaneously formed by the domestic brand “price alliance,” began a big market no-name MP3 siege.
Industry believes that this may be a number of factories closed down last year, MP3 market after the completion of the first major reshuffle, MP3 industry ushered in the second shuffle.
View of this situation, Shenzhen Netac Technology Co., Ltd. Marketing Manager of Island wide, said in an interview, and now that shuffle or a big crush too early, not to launch a
Price war
Will be able to shuffle in the MP3 market. More importantly, the introduction of good quality and inexpensive products.
CCID Consulting analyst Zhi-Bing Yang DC Division for the second shuffling are equally not very identity, “This is just some low-end manufacturers to compete in the market and make strategic adjustments, such as
Sony
,
Patriot
Large manufacturers like might not follow suit. There is no doubt that the price war will cause a great impact on low-end MP3 manufacturers. ”
“The ‘Price Alliance’ on the market for big-name MP3 crush the practice is worthy of recognition, and Newman in the size of the industry good, more competition among small brand cruel, but the MP3 market will be more Preface. “Huaqi Information Hou, vice president of Communications, said in an interview.
MP4: not yet entered the boot in
From the second half of 2005, enveloped in the cold on the MP3 market, so that a large number of factories in South China Baiyu Jia disappeared. With the MP3 industry as a whole the level of profits dropped sharply, closing down and no closure of some manufacturing plants in turn MP3 eyeing the new MP4 business and have to start the transition MP4, for a time, domestic manufacturing factories suddenly fierce MP4 increase. However, in order to “lower prices, better performance, features more” cost of war is characterized, in dozens of big names started with the cutting-edge among early and intensified, the difficulties just to stand out from MP3 to MP4 in transition, wings yet full of life and death, a large number of digital companies into the ground again.
“Digital home vendors in the market is clearly in a loss to grasp aspects of being. Some large IT manufacturers on the MP4’s passion is not really high, because the current prevailing market volume is not high-quality MP4 is not superior brand does not ring embarrassing situations. “CCID Consulting, Zhi-Bing Yang said,” MP4 up to fire two or three years now! “Yang on the MP4 market prospect is not very optimistic.
“To do that today, tomorrow, MP3 MP4 of small factories do not even called the factory, but the workshop. In terms of price competition, they simply can not hold water.” Hou said hearing.
The one hand, initially are looking to corporate or die MP4 or MP3 again as a strategic focus to the video;
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