Certification Of Small Household Appliances Brand Experience Cycle Of Misleading
Now, home appliances market, the endless variety of certification, honor, and new concepts, new products has become a business major selling point. However, the reporter found that a considerable part of the certification logo of publicity is not in place, and a variety of honors are likely to mislead the consumer shopping behavior.
Haidian District in Beijing Gome
Jinyuan store, the reporter saw many small home appliances brand counters are placed on the use of products certified and exquisite Certificate album calendar. Which, in addition to the common “Chinese famous brand”, “Quality Management System Certificate”, “China Compulsory Certification”, there are the “North American CETL & ETL certificate”, “the German GS mark certification”, “International Electrotechnical Certification” , “German EMC Certification,” and so on. Some brands of goods even more than 10 certificate, of which, some certification indicating the Chinese title, some only a symbol. Most of these certification of the certification mark is not competent bodies, accreditation and certification meaning subject to instructions.
Haidian District in Beijing Friendship Hotel Dazhong Electric Appliance store, the reporter also saw a similar situation. It is worth noting that China has become a brand well-known trademarks sales gimmick. Counters in a brand rice cooker, a title with “× × selected ‘China Famous Brand’ X Standard King” boards impressively stand behind the counter, and marked with several media reports the news of the news. “Our brand well-known or famous brand in China, the market well.” Read the boards to see the contents of the press, who ran a busy Shopping guide.
A rice cooker is automatically selected here lady told reporters: “It’s just too many brands of small appliances, and each product is also similar. Very often, I worry about getting qualified and affordable products . Therefore, I am more concerned about product certification and honors. “However, the woman admitted that a considerable part of the sales staff often say in explaining their products through a variety of certification, any” European CE Mark Certification ” “Hong Kong Safety Mark Certification”, etc., really is not easy to pick up.
Lady to say has some representation. Despite the wide range of certification attracts consumers, but consumers are little knowledge of these certification marking. “Sales staff say flowery, but I do not know most of those certified. I do not know in the end there are no such units in the certificate issued by so many? Buy when what should be the subject, which certification is most important not clear. Anyway, the more identity certificates and related products to better explain it. “one consumer said.
Certification not only a lot of confusion to consumers, in the management process is also very easy to create problems. Gold source at Gome appliance store beauty counter, readily pick up the product’s brochure to see after, in 2003 by the National Quality Supervision and Inspection and Quarantine review, Guangdong Midea Electric Appliance Manufacturing Co., Ltd. production life of the “beauty” brand rice cooker line “products from the Administration of Quality Supervision and Inspection,” provides that approval of exempt and issued “product quality inspection certificates.” However, this certificate shows valid for 3 years, which is valid from January 2003 to January 2006. In the same brochure, the reporter also saw the China Quality Certification Center to present the company’s “ISO9001: 2000 Quality Management System Certificate” (certified range cooker, induction cooker, etc.), valid until September 2006 7.
Two certificate has expired (one of which has expired more than 1 year), is still a selling point as a product promotion place on the counter. It is understood that most of the time period for certification of products. For example, the “Chinese famous brand” is valid for three years, “China energy-saving products” is valid for 4 years. However, many consumers do not understand this.
During the interview, the reporter also found that small household electrical appliance enterprises tend to pay more attention to product sales, sales and market share, brand image and as a means of propaganda. For example, in appliance shopping, some brand of “national market in 2005 the first sales of similar products,” like the small steel tablet placed in a prominent position to promote its image.
I am China Toys Suppliers writer, reports some information about miniature ball valves , explosion proof valves.
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