Home Appliance Chain Recruiting Four Giants “personal Fight” Nanjing
States United States to set up shop here a large scale recruitment Paradise
3 6, the first national home appliance chain Gome Zhang in Nanjing momentum in recruiting for the upcoming opening of the Nanjing store recruitment management. At the same time, ranking third in the domestic home appliance chain announced the signing of the Nanjing Yongle stores. Preparation to enter the 2001 Nanjing on the two “great crocodile” This time not only finally launched a “short-mouth phase”, but also directly set off a four princes of the “personal fight.”
States United States entered the Nanjing Yongle
GOME management in Nanjing this massive job fair to recruit a total of 23 executives, the highest position is general manager of Jiangsu Province, Nanjing is also the least competent. 2 to 5 years experience in home appliance retailer as the key condition for recruitment, the National United States also hopes the local background of the Nanjing candidates. Industry experts said that making it explicit is to dig people’s “hoe” points to the two local appliance chain??? Suning and five-star.
Gome stores in Nanjing basically finalized. Most notably a shop in Xin Jie Kou. Golden Sun and the appliance sales business catering enterprises in red mud and the National US negotiations. Golden Sun will rent initially set at 8 million yuan each year, both the share of sales will be to solve part of the rent.
Country general manager of U.S. operations center Hua Tian introduced the country within the United States plans to open 15 stores in Nanjing. Accordingly, in the next 9 months, the national U.S. rate of monthly distribution of the two stores in Nanjing. In view of Nanjing is the headquarters of Suning, the country will be followed by the United States stationed in 12-18 months with a profit. Hua Tian said the United States and in other cities in the country less than six months can be the fastest profit.
Yongle responsible person said that the company has recently been with the Nanjing Xin Jie Kou local Nam Tai Group’s foreign trade contracts shopping plaza is planned for July 1 this year, was officially unveiled Xinjiekou. Thus, Nanjing Xinjiekou shopping district will bring together the top four home appliance chain enterprises nationwide. Suning Xinjiekou is the headquarters of the headquarters and flagship store location. Yongle’s stores and five-star only separated by a wall, and the country to discuss the current position of the United States, but 500 meters away from Suning. Xinjiekou business district itself, but one square kilometer, four chains of straight line distance will not exceed 500 meters. This year’s war, really “close” fight.
Tenacious check local enterprises
Gome, Yongle has been planning to enter the market in Nanjing 4 years, than the march in Guangzhou, Shanghai’s plan much earlier, but until the Guangzhou, Shanghai After the network fabric, the layout plan of Nanjing has just surfaced surface. They have been selected external users store in Nanjing have been halfway to local enterprises away. Source description, the national U.S. personnel sent to Nanjing to open up markets for the 34 call, shop has aimed at the central mall, Zhongshan City, and other various electronics, but has not yet been finalized.
It is understood that Nanjing Xinjiekou spending of each household appliances in between 2.2 billion -23 billion, which accounted for half of Suning, with annual sales of more than 11 million. Five Star semi-finals as one of China’s home appliance chain, but also account for a certain share.
Gome and Yongle of the approximation, Suning, Five Star had been intelligence. Five Star announced yesterday that starting next week of its refurbished shop Xinjiekou. King, deputy director of planning the five-star Star, said in mid-March, the store also closed for internal renovation. In addition to products such as replacement of the counter, the experiential marketing will be the first to introduce other new models.
Suning spent nearly 100 million yuan expansion plan Xinjiekou shops are gradually implemented. It is learned that the shop area of 10,000 square meters, an area twice the size after the expansion. Xinjiekou the store’s profitability is the highest in Suning stores nationwide, five-star contribution to the profits of Xinjiekou store five five-star ranking. Gome and Yongle the face of the advancing head of the two people that do a price war preparations.
Fully expanded its home appliance chain
“As early as expected, in fact, they come in later than expected.” For the country the United States, Wing-lok into the Nanjing, Sun Weimin, vice president of Suning Appliance, said confidently: “This is like football. In the country the United States home in Beijing, Su Ning played well, and now the venue, and switch away GOME Nanjing. ”
Gome and Yongle
but the shop in Nanjing, the fierce, but also contrary to the expected local home appliance chain. It is reported that the U.S. State plans to open this year in Nanjing, full of 15 stores have opened this year, Nanjing Yongle 6. As at present, the Nanjing local home appliance chain store Suning and five-star, but the total number of 12.
2005 will be the year the fastest expansion appliance chain ever year. Not only in Nanjing, Beijing is also a hot spot. Beijing now has 82 home appliance stores, length of 50 km on both sides have focused on three ring more than 30 stores. Even so, state the United States also will re-open 35 more stores, Suning will open another 10 stores this year, after Beijing, Yongle has not entered this year, Beijing also plans to open a 4-6 stores.
In the country, the country the United States plans to open 366 new stores this year, Suning, Yongle’s plan is to double the number of stores within one year.
Sun Weimin said, look at domestic home appliance chain enterprises, foreign market share in home appliance chain giant, more than 15% or more. But in the current China, the best home appliance chain enterprises whose market share is only about 5%, the Chinese home appliance chain of the competition is still in the preliminary stage enclosure. General Manager of Gome, China-day forecast operations center, together with the increasingly close to home appliance chain, survival of the fittest will be inevitable.
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