Zhang Zhiming: Wong Kwong
Zhang Zhiming, general manager of Gome’s very young, only 30 years old. He joined the country in 1993, the U.S. company, is a technical secondary school graduates, a salesman from the grass-roots beginnings in 1997 began a comprehensive take over electrical service. He was in a very short period of time the staff grew from an ordinary career as a successful manager. Under his leadership, Gome in Beijing, a little-known small business, quickly became renowned nationwide home appliance chains. Zhang Zhiming man is very low key, but Gome has repeatedly burst in Business News. Zhang Zhiming’s goal is to build China’s largest national U.S. home appliance chain. Perhaps, after Gome and its managers will be in recognition of the contrast between the more and more.
Road to walk out of the failure
Reporter: You so young, is how to stand out from the grass roots off of?
Zhang Zhiming: Country United States is a young company, in 1987 I had just started in Beijing, Zhuhai City, whether boss or the staff are relatively young, the seniority of the situation has changed. And, as a private enterprise, the National US-mechanism more flexible, open and transparent management system implementation, the stage is open, to the ability to display their talents in a broader space. But the most important point, I think U.S. investors in the country to see the economic benefits Huang brothers, and we sell this home appliance business, measuring a person’s job performance is also very direct. Unlike many state-owned large enterprises to ask young people must be Tolerance.
Reporter: professional managers always encounter some “growing pains”, in particular, especially for young people. Helm helm of the country in the United States more than three years time, you have not had the management, “stumble” when miscues?
Zhang Zhiming: I am an ordinary employee growth from a successful career as manager, is stepping on frustrations and failures come over. But I would like to thank, in my short time investors fail, I still very much trust and support.
I remember most of a mistake in 1997, I have just the United States for the country’s business, when Changhong color TV in the country are very popular nowadays, but taken with the Zhengbaiwen Changhong, Hualian and other large wholesalers shipping method. The country has been dominated by retail goods the United States did not qualify. As the unwilling hands of getting goods from the broker, so I am personally into Sichuan Changhong headquarters and then back to Beijing and the dealer pick up. Changhong’s Beijing Office said that if I play from the bank acceptance bills, 4.8 percentage points can lower will be the document that is not a small profit, I immediately agreed to down out of the 20 million of acceptances. From April to late July, after another 80 million out acceptances, and with our very high expectations the contrary, at this time Changhong color TV everywhere in the market has had. Although I have taken the initiative to stop purchasing arm hero, but this time the company operating errors caused the loss of three million. I was often unable to sleep at 5 am, the feeling of being cheated manufacturers market manipulation. When I report to the chairman, miserable, but he is very trust me, remind me more important lessons learned, that trust me in future work more prudent and responsible.
Sense, the experience of failure is inevitable, even necessary, when the size of the country that the U.S. loss of 34 million, this error event today, causing the loss will be 34 million. So, I think more than making mistakes early managers make mistakes more cost-effective enterprise grow up, the key is to be bought with one stone.
From “raphe” businessmen electrical start
Reporter: Gome leaps and bounds through which key opportunity?
Zhang Zhiming: Gome in 1987, the only port in the city of Beijing, a small bead shop. However, the founder of GOME vision, established the principle of: insist on only the retail, do not do brokers, take small profits of the road. Has been the home appliance industry was state-owned stores operating, and home appliances in short supply, dealers benefit very much depend on the wholesale level by level, you can make money out slips.
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