Industry Forecast: Appliance Service War Will Replace The Price War
Appliance industry forecast market trends this spring: service war will replace the price war
Commercial War gloves are
spring
Short after the Spring Festival season about to end, home appliances market in the spring battle soon.
To industry estimates, this spring, appliances commercial war will focus on air-conditioning, kitchen and bathroom
Other category on the scale of the price war does not occur, the business license will be main service.
Spring appliance business is war, “51”, “11,” the two main commercial battles vane, although very difficult to fight a price war, but the store will play the service card to attract popularity, as “51” Trade War power savings.
Compared to last year, this spring, many home appliance market in Wuhan, a hegemon?? From Nanjing Suning Appliance, presenting a race setup.
Late last year, the acquisition of US-China commercial appliances, the strength and growing close to the appliance industry and trade. Competition for the first position, strong competition between the two will increase.
In addition, since March began, Suning, Trade and Industry, National United States will open new stores. This will further exacerbate the intensity of the spring commercial warfare.
Multiple appliance stores, head of the manufacturer that this year, Wuhan appliances commercial war absolute intensity than last year. This can be seen in the spring of commercial warfare.
Air into the business war hero
Each year in April to August, air-conditioning is the leading home appliance market, doing my part. Therefore, the store and air conditioning manufacturers have chosen to start momentum in March. Last week, Suning Appliance has advanced the start air conditioning section, Galanz and other brands are beginning to engage in promotional activities ahead of time.
Gome and Gree air-conditioning-related official said, according to manufacturer’s pricing strategy, in March is unlikely to directly cut prices air conditioning, major concessions to get gifts, signature machine sales, or hype a new concept.
In addition, since the peak of the spring is getting married, many customers will buy multiple appliances off. Therefore, the appliance store sales packages will be introduced, such as “buy excess dollars to send × × × × appliances.” At this time, the store is the resource integration fight and package design capabilities.
Similarly, the peak of the stores will take advantage of marriage, the arrival of the peak fitting, kitchen appliances to increase promotional efforts.
Said, according to head of Suning Appliance, now, the store has to gain support manufacturers, major promotions, will be the special packages.
It is noteworthy that the factory spring is the best time to promote the new electrical appliances. All appliances are brand new products launched in the spring, like the fashionable consumers can have a look.
Wide range of services, “please” consumers
Many appliance manufacturers
too afraid, “3.15.” Consumer association’s data from the city, consumer appliances have been more complaints.
Therefore, every year, “3.15” before and after the home appliance manufacturers will be hard “show”, the implementation of various service measures. Consumers may wish to take this opportunity to experience one when “God” feeling.
Appliances responsible official of the Trade and Industry, in general, “3.15” period, the air conditioning manufacturers to provide more services, including the move to provide consumers with free, air conditioning cleaning services.
In addition, many manufacturers will introduce gas stove, range hood inspection cleaning services, water heater safety inspection services.
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