Cai Ming Introduction: From The Outside To Look For? Mediatek How To Choose A Ne
Cai Ming referred to introduce Taiwan to the United States a pioneer in semiconductor technology, known as Taiwan’s IC design, “godfather”, CDROM is the world’s largest chip supplier MediaTek founder
“Cottage” father in the early days have many fields to enter, why is chosen mobile phone chip? In Cai Ming Kai-view, which is closely related to the strategic selection of products … …
There are people who ask me, your “cottage” father what he thought of the term? It depends on my mood, sometimes happy, sometimes not happy. Cottage is actually a very disruptive innovative product range, but the name did not play good, so for entrepreneurs, learn the rhetoric is an essential course.
I am already 61 years old, on business may be a bit late, as we talk about the creation of MediaTek year when a number of strategic options. The mid-90s, I was Taiwan’s UMC chip division head, then UMC is a diverse group of industries, from semiconductor design to manufacture all-inclusive, so more focus to engage in business The Group made a major strategic decision: split the division, independent establishment of the company.
In 1997, MediaTek was established. Independent of the MediaTek been producing CD machine, DVD machine disc chips until 1999 or so, our sales are good, mainly to catch the ride of this industry can be said to feast. But also in that year, we began to prepare IPO. If before the IPO can be eaten with a product market, then market after unsustainable, so we consider to enter a new market, in order to balance access to capital markets after the risks.
Why is the phone?
The key is the insight into the industry opportunities
2000 years ago, Taiwan’s IC design industry should be based on the mainstream PC business model to a number of enterprises represented by TSMC after nearly 20 years of development has become a banner of the computer industry, who in the industry chain status has been basically established. Then if MediaTek continue to follow up, only a supporting role, is unlikely.
A few days ago I gave MediaTek executives of several classes, when we mentioned the choice of strategy, in fact, is the insight into the industry opportunities keywords. Today we made the surface of the matter, in fact, was largely due to do the right thing.
Today, the MediaTek chip was chosen as a breakthrough mobile phone, the father has become one cottage, but our choice is a principle, this principle is in an industry not yet fully ripe, identify the appropriate entry point. Done before CD, DVD chip, the MediaTek entered the two markets have followed the curve of the corresponding products: two types of products in this market penetration rate to reach the critical point, when the outbreak quickly and fully into the. At the time of the mobile phone industry, Taiwan’s BenQ and Quanta is a contract manufacturer representative in Europe as Nokia, Ericsson and Motorola, the United States is the major brands. At that time we thought, though BenQ and Quanta up, but other than TSMC’s Taiwan-based PC industry, foundry, and a large market space, because the sales potential of mobile phones in that obvious.
In other words, the light of Taiwan enterprises successful model in the PC area, I think MediaTek also have the opportunity in mobile phones, this is the first judge. The key is the next judge. We all know that when in 2000, under the European GSM standard for 3G has had a relatively mature market, so this time we will have a choice: to follow the industry trend is to take the 3G route, or in the traditional 2G standards survive? That is, MediaTek to determine whether it was 3G market penetration is reaching critical point, or 2G?
The so-called insight into the industry initiative, not an empty word, it’s the first meaning is to obtain first-hand customer information, competitor and market dynamics control, testing for understanding the objective data and hypothesis formation.
I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as zippered checkbook cover , collapsible koozies.
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