Led Lighting Market In 2010 Will Double The Growth Of Output
Low-carbon energy advocate, LED lighting surging. Energy saving in building low-carbon economy thinking, China semiconductor lighting industry is bigger cake. According to analysis of relevant institutions, in 2010, the Chinese LED industry will be more than 150 billion yuan output value; than double the 2008 total output value, output value of about 70 billion yuan in 2008.
China is the world’s largest producer of lighting and lamps, but the main production of low-end products, accounting for about 18% of the market. In the industry chain, LED chip LED epitaxial wafers with about 70% of the profits of the industry, LED applications account for about 10% -20%; LED package is less than 10%.
In the lighting market, LED lighting penetration rapidly expanding, market price war is brewing in 2010 start. However, noteworthy is that, due to subvert the traditional lamps with LED illumination light source separate from the sales model, coupled with a high degree of customization, cost pressures in the LED lighting manufacturer, under tight, if not deep enough pockets, it will not take into account quality and price competitiveness, and fear of falling into the M & A or market demise.
Neo-Neon Holdings Group General Manager Zheng Jianwen that the LED lighting market in 2010 is bound to evolve as the cost of the war, especially the area’s crowded main lighting, in which the product performance and price will be the key to winning the market, not simply copies available .
As the LED industry supply with the development of mature, low barriers to entry, it attracted many vendors rushed to create a situation where many small factories. However, unlike traditional lighting specifications have been standardized to reduce manufacturing costs, LED lighting a high degree of customization, resulting in low capacity utilization; In addition, LED point light source characteristics, resulting in LED lighting to be integrated with the bulb sale, heightening LED lamps the cost of business risk. On the other hand, the traditional brands in Philips Lighting (Philips), Osram (Osram) and GE also cater to the market situation, has already competed through vertical integration or strategic alliance arrangement, the main active occupation of LED lighting market. Whether exploited or gross profit margin through much larger rivals, small factories were able to escape the fate living space compression.
Zheng Jianwen said, LED lighting industry supply chain vendors more complex than traditional lamps and a few of many homes, the most downstream lighting suppliers will increase the cost to be paid, and regardless of lighting design or price are similar, so they can master the product differentiation LED manufacturers with the costs of a chance to win. He also emphasized that the traditional brand lamps manufacturers lay the pathway and the advantages of diversification of product lines, are new entrants or smaller LED lighting industry are hard to overcome, once large and powerful style of play the price of lighting manufacturers war, small plants will be difficult to survive.
2010, the home lighting market, what kind of situation that will arise? This is one of many home lighting companies are the subject of research and forecasting. To get a more accurate answer, we must demand real estate market in 2010 to analyze trends, because the real estate market boom or not directly related to the well-being of home building materials market. The phase in the competition among enterprises kept dependent, like a biosphere.
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