Zhang Jindong, Ahead Of The Sea: Why Did Hong Kong
Suning Zhang Jindong, chairman for the first time media claims: Suning plans shop in 2010 in Hong Kong, then Hong Kong is a springboard into the international market. Suning in the newly released 2008 annual report, net profit of 2.17 billion yuan of Suning Appliance’s business growth this year to make optimistic forecasts??? The official declaration of the Hong Kong market.
Zhang Jindong arm of
”
Suning
Wild World “are two recent initiatives: one year in advance to start the Hong Kong store opening program and Suning, one channel sink to every county in China’s future are out to a store.
“The total number of Suning stores in Hong Kong not less than 10.” Yesterday in Beijing to attend the two sessions Zhang Jindong, chairman of Suning Appliance, told reporters: “the fastest in the second half will be able to shop, shop now pre-industrial and commercial procedures and so on are in place, site is in progress. ”
For
Appliances to the countryside
The whole
Home Appliances
Brought to the market more than 10 times the magnification effect, so Zhang Jindong, Suning channel sink determination of the more bold: the country more than 3,000 cities and counties should have Suning’s store.
In the “sea” and “Going down” the choice of two legs, the first to start the layout of the Hong Kong market.
Hong Kong: the worst of times, the best of times
“Now is the best time to enter Hong Kong.” Zhang Jindong, frankly, this is an international company to pass.
This time last year, based on the Chinese mainland market has been refined cultivation of Suning for the first time disclosed his “sea” program. Held in March last year, “Chinese home appliance chain industry trends Forum”, Suning Zhang Jindong, chairman for the first time media claims: Suning plans shop in Hong Kong in 2010, then to Hong Kong as a springboard into the international market. Suning in the newly released 2008 annual report, net profit of 2.17 billion yuan of Suning Appliance’s business growth this year to make optimistic forecasts??? A formal declaration of the Hong Kong market.
“Now the market downturn, and shop rental prices are cheap, and the most appropriate marketing strategy to complete the layout.” Yesterday, Zhang Jindong, frankly: why one year ahead of “sea”, is because this is the worst of times, but also the industry layout of the best of times, everything is cheaper, very broad selection.
Suning would not rule out acquisitions in Hong Kong to take up shop and co-operation means. Zhang Jindong, according to estimates, the first shop will be the things the second half of this year, the number of shop will be four to five stores. Years of operation compared to the Hong Kong market currently has eight stores
States United States
, Zhang Jindong, the appetite is clearly more: “at least 10 stores.”
“Into Hong Kong is not our aim, but we must.” Zhang Jindong, Suning more willing to view this as a sign of internationalization.
15% -20% of the market share
Recent addition to our shop outside the market trends, both Zhang Jindong comment. More willing to talk about his vision: for example, China’s home appliance retailers Suning in the future market share, his ideal is 15% to 20% – and this is the market share of Suning 2 to 3 times.
Latest Zhang Jindong, Suning report does not give much support: Although the growth in net profit last year Suning nearly 5 percent, but the company’s comparable store sales and average single-store sales are down. Classified according to the market level, Suning in a market comparable sales fell by 6.02%, comparable store sales in the secondary market decreased by 5.62% year on year.
Suning Appliance
This is the first time the company comparable store sales decline. Not only that, Suning Appliance increase in the average area of a single shop there while the decline in average sales per restaurant – but also a decline for 3 years, decreasing trend.
Start from March 2, Suning stores in Beijing began issuing 50 100 worth of coupons. The total value of these coupons in 50 million yuan for each day, the amount of 3000 in the whole Beijing release. Suning Hua Fan Zhijun, director of North District, said: “The issuing day of sales, up 260%.”
Home appliances to the countryside to the Chinese market is a direct consumer pull for the 34 channels to more specific demands – Zhang Jindong, admitted: the rural market, we are planning this year to open 200 new stores tend to second and third line cities, hope for the future has in every county of the store Suning.
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