6 Bumpin’ Marketing Tips from the DJs
David Guerrera is a marketer at HubSpot, a marketing software and marketing analytics company based in Cambridge, MA.
Marketers need to shift their attention towards today’s most popular DJs and take note on how they achieved their success. The electronic music genre and its subgenres have dominated the music charts for years on a global scale with the United States as the exception. Americans have preferred the sound of Hip-Hop and Rock & Roll, which have ruled the radio waves in the United States for the past 25 years up until a recent shift in musical preference. The once unpopular electronically driven genres are now becoming popular. It’s not just the content that is responsible for this craze; it’s how this music is being shared. The electronic music scene is growing rapidly due to social media, social networking, and blogs changing the way we discover new artists, download and acquire our music, and voice our opinions on what’s worth listening to. Now listen to the 6 Bumpin’ Marketing Tips from the DJs.
GROWING YOUR AUDIENCE
DJ/Producer David Guetta didn’t gain international stardom until his 2009-2010 album release, One Love, where Guetta adjusted his sound and style by combining Hip-Hop vocals
with his signature House/Techno instrumentals. David Guetta wasn’t a household name until collaborating with Hip-Hop artists such as the Black Eyed Peas, Akon, Ludacris, Flo Rida and Taio Cruz. By fusing the styles of two different genres, Guetta gained new fans that had never heard of him before nor enjoyed his genre of music. Americans went from rejecting the electronic music scene, to playing David Guetta’s song “I Gotta Feeling” at every wedding, birthday party, and high school prom.
1.Expand your fan base. Don’t limit yourself to a specific audience if you have the potential to attract everyone’s attention. Guetta achieved his celebrity status after he gained access to an untapped demographic when he collaborated with artists from the Hip-Hop scene.
Share Your Content & Build a Relationship With Your Fans
Social networking and social meda allows DJs and producers similar to David Guetta, to build a connection and relationship with fans. Sites such as SoundCloud and YouTube help artists that are interested in showcasing and distributing their content and receive feedback and comments from their most dedicated fans. Guetta’s updates on Facebook and Twitter are more than just advertisements; they provide his audience with a glimpse into his personal life.
2.Social media success impacts your real life success. The support from devout fans on Facebook transfers over into Guetta’s live performances such as the 100,000 screaming fans at the three day Electric Zoo 2011 music festival.
Listen to Your Fans
Allowing listeners to rate, critique, discuss, and review an artist’s work are the benefits of artists utilizing social media and social networking. Begging and asking friends and family members to cast votes on your work is not going to help you in the long run. Manipulating data and comments will ruin your reputation and stop you from succeeding in the industry you wish to achieve fame in.
3.Fan feedback improves your content. Accepting feedback and making adjustments based on your audience’s feedback will increase your fan base and aid in improving the overall quality of your work.
UPDATE CONTENT FREQUENTLY & MIX IT UP
Music blogs attract audiences by posting daily updates with reviews, discussions, interviews, and free downloads from up-and-coming DJs, producers, and musicians.
Stopbreathebump.com adds new content daily by multiple bloggers with unique musical preferences, which gives their site a variety of songs from different electronic subgenres.The quickness in which the bloggers are posting new content with the most current music is crucial to maintaining their growing audience of readers/listeners. In some cases, these songs are “leaked” onto the blog before they are officially released on CD or iTunes.
4.The Source. Music blogs have been the primary source for avid listeners to stay updated with new artists and songs that are both mainstream and underground.
5.Distributing content quickly. With music sites such as thissongissick.com andstopbreathebump.com, tracks can be downloaded directly from the site and loaded into an iTunes playlist in seconds.
BE THE TREND SETTER
David Guetta is the pioneer of a new genre and sound that is constantly being reproduced and played on the radio. His success has opened the doors for other electronic artists to gain fame and recognition in mainstream media.
6.Be original. Being original means you have to take the risk of standing out from the crowd. Your innovation will pay off when your name and brand exemplifies the social movement that you’ve created with your content.
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