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Li-Ning Logo & Brand Revitalization On the 20th Anniversary of the Li-Ning brand, the company has launched a modern update to its familiar “LN” logo which subtly hints at the “Li Ning Cross” gymnastic posture invented by founder Li Ning while also resembling the Chinese character (Ren) which means “people” to help communicate the brand’s sports values to a new generation. Also unveiled is a Discount Nike Air Max new brand slogan “Make The Change” which takes over the previous “Anything Is Possible” phrase.In recognition of the 20th Anniversary of Li-Ning, the Company felt we needed to become morerefreshed, more energetic and unique, proactively inserting our Chinese history into a globalaudience, said Jay Li, General Manager of Li-Ning International.
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