Writing Tips for Your Business Holiday Greeting Cards
Sending greeting cards during the holiday season is a cherished tradition for many of us. In writing holiday messages to friends and family, the subject is usually about catching up on special events and milestones or simply wishing the recipient a great holiday celebration. But for holiday greeting cards intended for business associates or customers, the approach in writing holiday message is a bit different.
Generally, businesses and organizations send holiday greeting cards to encourage connections and build up their networks in a friendly manner. But regardless of the card’s recipient – whether it is a friend, a relative or a colleague – any person can take advantage of the spirit of the holiday season to establish or strengthen relationships.
To make the most of your holiday greeting cards, you should be careful with what you write on each one. The following are useful tips to help you word your greeting cards:
– Address the greeting card using the recipient’s name. A personalized salutation encourages a more positive response in terms of strengthening the business relationship.
– Be aware of the recipient’s sensibilities and background. Determine if he or she celebrates Christmas, for example. If the recipient is an active Christian, you may want to add a few religious words in your message. Otherwise, just wish them a general “Season’s Greetings.” If there is no way of knowing if recipient celebrates Christmas or not, the best thing to do is leave out any religious phrasing.
– Mentioning the recipient’s family is a great idea. So write something like, “Wishing you and your family a joyful holiday season.”
– Write a few words regarding a personal connection that the company enjoys with the recipients. For example, you can express to your customer how you appreciate doing business with them. This reinforces the familiar nature of your greeting card. It leaves a sense that the card was sent as a way to extend goodwill and friendship, not just purely for social or marketing purposes.
– End your message with a closing phrase such as “sincerely your” or “Happy Holidays!”
– If the recipient is a customer, it is a great idea to sign the holiday greeting cards with the names of your staff who are involved in the project with the recipient.
The holiday season is an excellent time to connect with customers and thank them for their continued support. By writing a message to them, you can make them feel that they are special to you and that you care about them. For your suppliers, sending them holiday greeting cards is a nice and friendly way of showing them how you appreciate doing business with them. Your staff also deserves to be acknowledged and this special time of the year is the perfect moment to do so. Aside from the usual bonuses or whatever special gifts you have for them, a well-written holiday message will let them feel that they are appreciated. The gesture can help in boosting their morale and encouraging them to even work harder and giver their best in accomplishing their jobs.
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